Watch Now: “Don’t Touch My Dart” Commercials

Comedians and actors Craig Robinson (“The Office”) and Jake

 

Here at Dodge, we take building cars seriously. But that’s not to say we don’t have a sense of humor. Take the latest advertising campaign for Dodge Dart, for example. We handpicked two of the funniest comedians around to show you what it’s like to own a brand-new Dart and what it’s like to wish you did.

(more…)

Read More
Watch Now: “Don’t Touch My Dart” Commercials

Strong-Arming the HEMI® Engine: 1964 and 1965 HEMI Drivers Got an Added Workout!

By Steve Magnante

 

As we celebrate 50 years of 426 HEMI® engine power, let’s remember that Chrysler Corp. actually created three distinct generations of this fabled dome-head power plant. The first generation appeared in Chrysler vehicles in 1951 and — with unique variations for use in Dodge and DeSoto models — was offered through the 1958 model run. The second generation is the one racers love. That’s the mighty 426 HEMI engine of the 1964–1971 era.

 

Of course, the third generation of the HEMI engine is what’s driving so much excitement at Dodge these days. Available in 5.7-, 6.1-, 6.2- and…

Read More
Strong-Arming the HEMI® Engine: 1964 and 1965 HEMI Drivers Got an Added Workout!

Jim Thornton’s Greatest Hits: Part One

We recently reported with sadness the June 2, 2014, passing of former Chrysler high performance vehicle development engineer Jim Thornton at age 77. Though you’d have to be a fairly devoted muscle car and drag race enthusiast to know his name, once folks learn he was a member of the Ramchargers, a bell rings, and Thornton’s place in the automotive firmament becomes clearer to many.

 

Jim Thornton

 

To briefly recap, the Ramchargers was a group of (mostly) Chrysler employees who met evenings and weekends to share their love of drag racing and…

Read More
Jim Thornton’s Greatest Hits: Part One