The Dart Story: MultiAir

 

When the 2013 Dodge Dart arrives in the showrooms this summer, two of its three available engines will feature an important new technology never before offered in an American production car. It’s called MultiAir®.

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The Dart Story: MultiAir

The Dart Story: Design

 

The all-new 2013 Dodge Dart with its athletic, sculpted, and aesthetically agile appearance is far more than just a work of art. After all, hundreds of hours of painstaking wind tunnel testing and development went into its carefully chiseled profile to create a world-class aerodynamic vehicle.  The Dart design team bursts with pride as they describe the savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement design that delivers world-class aerodynamics. They even invented their own word for the look: “aero-dramatic.”

 

“When designing…

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The Dart Story: Design

Shaun in the Challenger

Chrysler continues to strike a chord among Americans with the Halftime in America theme that debuted in the 2012 Super Bowl broadcast.  This past weekend another series of four commercials was aired, one by each of the four Chrysler automotive brands, with each short video devoted to a different aspect of American family life. The Dodge edition, entitled “Shaun in the Challenger,” focuses on personal sacrifice and the bonds between father and son.  For those who missed the commercial broadcast or would simply like to see it…

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Shaun in the Challenger