2014 Dodge Power Rallye Tour | Coming Soon to an Event Near You

Dodge Power Rallye Tour

 

This summer, the Dodge brand is taking its award-winning lineup of vehicles on a nationwide tour, Dodge-style.

 

The 2014 Dodge Power Rallye Tour is a traveling Dodge-based experience showcasing the best in performance vehicles. Featuring no-pressure test drives, various games and giveaways — even a collection of classic cars — the Tour offers people across the country a great way to check out Dodge products in an upbeat, family-friendly environment.

 

And, with more than 40 tour stops planned for the summer of 2014, odds are good you won’t have…

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2014 Dodge Power Rallye Tour | Coming Soon to an Event Near You

Interview with Michael Curmi, Head of Experiential Marketing

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC. His primary role with the company is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with…

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Interview with Michael Curmi, Head of Experiential Marketing

No Reservations | What It’s Like to Sell a Car at Barrett-Jackson

By Steve Magnante

 

Faithful Redline readers will recognize my name as a regular contributor to this esteemed site devoted to all things wonderful and Dodge. But to newcomers, my name is Steve Magnante and I’m also a regular on-stage vehicle commentator at the world-famous Barrett-Jackson collector car auctions on Fox Sports 1 (formerly Speed).

 

Barrett-Jackson produces four auctions annually, but the Scottsdale, Arizona, show is by far the greatest, and the recent January event was no disappointment, with $113 million generated by the sale of nearly 1,400 collector vehicles of virtually every description. The top-selling Chrysler family product was the 1954…

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No Reservations | What It’s Like to Sell a Car at Barrett-Jackson