A Spring Fest Roundup of 5.7-Liter HEMI® Engine Cover Artwork

Posted By RLD | 05.1.2014

By Steve Magnante

 

Spring-Fest-9

 

 

The ninth annual Spring Festival of LXs is now over, and its 1,200-plus participants are — by now — back to work and getting set for next year’s event. I’m still amazed by the variety of modern Dodge LX-based cars that turned out. We saw 4-door Magnum wagons, 4-door Charger sedans and 2-door Challenger pony cars, most of which packed 5.7-liter HEMI® power beneath their sleek hoods.

 

Here’s the thing about the 5.7-liter HEMI — unless you’re talking about the just-released Shaker hood scoop option for Challengers, the 5.7…

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A Spring Fest Roundup of 5.7-Liter HEMI® Engine Cover Artwork

2014 Dodge Power Rallye Tour | Coming Soon to an Event Near You

Posted By RLD | 04.16.2014

Dodge Power Rallye Tour

 

This summer, the Dodge brand is taking its award-winning lineup of vehicles on a nationwide tour, Dodge-style.

 

The 2014 Dodge Power Rallye Tour is a traveling Dodge-based experience showcasing the best in performance vehicles. Featuring no-pressure test drives, various games and giveaways — even a collection of classic cars — the Tour offers people across the country a great way to check out Dodge products in an upbeat, family-friendly environment.

 

And, with more than 40 tour stops planned for the summer of 2014, odds are good you won’t have…

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2014 Dodge Power Rallye Tour | Coming Soon to an Event Near You

Interview with Michael Curmi, Head of Experiential Marketing

Posted By RLD | 03.20.2014

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC, where his primary role is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with Michael to…

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Interview with Michael Curmi, Head of Experiential Marketing