Interview with Michael Curmi, Head of Experiential Marketing

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC, where his primary role is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with Michael to…

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Interview with Michael Curmi, Head of Experiential Marketing

No Reservations | What It’s Like to Sell a Car at Barrett-Jackson

By Steve Magnante

 

Faithful Redline readers will recognize my name as a regular contributor to this esteemed site devoted to all things wonderful and Dodge. But to newcomers, my name is Steve Magnante and I’m also a regular on-stage vehicle commentator at the world-famous Barrett-Jackson collector car auctions on Fox Sports 1 (formerly Speed).

 

Barrett-Jackson produces four auctions annually, but the Scottsdale, Arizona, show is by far the greatest, and the recent January event was no disappointment, with $113 million generated by the sale of nearly 1,400 collector vehicles of virtually every description. The top-selling Chrysler family product was the 1954…

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No Reservations | What It’s Like to Sell a Car at Barrett-Jackson

The Original Scat Pack Auto Show Debut

The Original Scat Pack Auto Show Debut

Ken Bowser / Hamtramck Historical

 

Old-school enthusiasts first fell in love with the original and iconic Dodge Scat Pack vehicles at auto shows across the country during the late 1960s and early 1970s. Today, a new generation of car lovers is being initiated to the reborn Dodge Scat Pack at events such as the North American International Auto Show (NAIAS) in Detroit, Mich., open to the public January 18 – 26.

 

The Dodge brand display at Detroit’s COBO Center will host…

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The Original Scat Pack Auto Show Debut