‘Get the heck outta my way. Thats the look we were going for when designing the 2013 NASCAR Dodge Charger, which will be today in Las Vegas before the NASCAR Sprint Cup Series race.
One of the main goals we wanted to achieve when creating the 2013 Charger was to embrace the legendary history of the car on the race track, while also bringing back a brand identity and production car look.
In the 60s and 70s, people would see a Dodge Charger on the race track and they instantly knew from just a passing glance that it was a Charger. We want that same appeal to exist in the 2013 Charger. And of course we want to win races and add to the four championships that the Dodge Charger has claimed in NASCARs premier series dating back to 1966.
Its kind of hard to believe that its been over 40 years since Buddy Baker broke the elusive 200 mile per hour barrier on a closed-course race track in a Dodge Charger. Buddy crossed the previously mythical 200-mph threshold in 1970, to be exact.
In the 70s, production cars were the norm on the NASCAR circuit. There were no ifs, ands, or buts about it. In fact, NASCAR rules mandated that items on the race cars, such as a spoiler, had to also be offered on production models. This requirement made the 1966 Dodge Charger the first American mass produced car to have a spoiler.
We are proud that we have been able to bring back the look and feel of a race car that the average daily driver sitting in the grandstands or watching a NASCAR race on TV can relate to.
The new Charger that will hit the track next year has a sinister look in its nose. Low and wide, the lines became a lot more ominous looking when translated from the production car to the race car.
It was no easy process creating the 2013 NASCAR Charger, with countless hours going into the various design phases. After a couple of thousand of emails were exchanged and about 600 drawings rendered, a car that everyone will easily recognize as a Charger was born.