At the Cobo Center, located in the heart of the rebuilt riverfront in downtown Detroit, the annual North American International Auto Show is bustling with car lovers from around the globe, and of course were there for the fun. In our own Dodge booth, President Ralph Giles is on hand, as ever the passionate advocate for the brand. As expected, though, there will be no special press conferences or events such as the ones seen late last year at the LA Auto Show. In Detroit, its all about the cars themselves.
The Dodge display features a selection of the latest products which can be purchased from the Dodge Life store, and highlights the latest generation of Uconnect Touch systems, which can now be found in vehicles like the Charger and Journey and have features like touch-screen radio, Bluetooth® and voice command. Its the cars themselves, though, which are holding the main attraction for all of you Dodge fans stopping by.
Vehicles on display at NAIAS include the new 2011 Durango in multiple arrangements, boasting its new unibody frame and independent suspension while still maintaining the polished refinement we identified in our LA Auto Show feature article. Also in the Dodge display is the latest Charger, both the r/t with its 370 hp 5.7 liter HEMI® V8 engine and the V6 model with the Rallye package. With the new sheet metal, the Charger continues to bring back memories of the original Dodge designs of the 60s and 70s that helped seal the brand in American consciousness.
Also making an appearance is the newly rejuvenated Journey, with its Chrysler Pentastar V6, sport tuned suspension and an impressive new interior featuring multiple seating configurations and storage areas. It really does look like a blast to drive, and let us just ruin the surprise it is. No current Dodge lineup would be complete without the Challenger, which also made its way to the show floor, in both 392 Challenger and Challenger SE Rallye guises. The former is all about the hardcore enthusiast, with its roaring 470 hp engine and 392 embroidered seats. The latter is geared for the newcomers to the Challenger , or those more interested in style with bang-for-the-buck performance, with its dual chrome-tipped exhaust and the promise that youll be able to make your own version of the vehicle, which makes its own strong brand statement.
The mainstay of the Dodge brand, the Grand Caravan, rounds off the new models here. Its increased power, better fuel economy, newly restyled exterior and interior design, Stow n Go seating, and improved navigation and entertainment features are sure to raise the bar in its class and create a whole new generation of happy Grand Caravan owners.
Make sure to check out all the photos from our coverage, and definitely head down to the Cobo Center and say hi if you can make it in time. If youve got any questions for us, post them in the comments and well do our best to answer them.