HEMI® Orange and Plum Crazy Return

2013 Challenger Plum Crazy

They’re back!


In the swinging ‘60s, Dodge introduced an entire palette of far-out exterior colors for its world-beating muscle car lineup. Known as High Impact Paint (H.I.P. for short), the assortment of groovy hues included Go Mango, Sublime, and Citron Yella. The wild paint schemes helped to make Dodge a style leader of the muscle car era.


Now Dodge has gone back to the vaults and returned with two of its most memorable colors, Plum Crazy and HEMI Orange. Plum Crazy is available exclusively on the 2013 Challenger R/T Classic.  Hemi Orange can be ordered on any R/T.  Thanks to 21st century paint technology, these colors are even more dazzling and vibrant than they were back in the day—and they’re as durable as any conventional modern finish, too.


Plum Crazy (shown above) returns for a limited time here in March, with ordering available now. HEMI Orange goes live in May, also for a limited production run. Loaded with style, comfort, and performance features including a standard HEMI engine, the Challenger R/T is America’s most affordable V8 muscle car, so visit your local Dodge dealer today.




  • Posted March 29, 2013 at 10:15 am | Permalink

    I still love the H.I.P. MOPAR colors as much today as I did when they were first introduced. I also think, given that today’s society if much more tolerant than it was in the ’70’s, Dodge could conceivably go with a couple of colors that were shot down. ‘Catch Me Copper’, ‘Unforeseeable Fuchsia’ and ‘Statutory Grape’…these were colors that never made it. I’d love to see the first two on that list make it onto a challenger body

  • Ralph D
    Posted April 8, 2013 at 10:08 am | Permalink

    It is great to see the High Impact colors, as many of the standard catalog colors just don’t do justice to the beauty of the Challenger. It certainly is the most successful of the so-called retro designs, but I’d go further and say it really is THE best looking car for sale, period. I have been hoping for SubLime, as I missed my chance to buy GWE, but see this fan art made me change my mind:


    I hope someone of influence at Dodge has seen this as well. This “Heritage Green” looks fantastic, and may just be my favorite color on any Challenger, ever. I’m just imagining it with saddle or white leather….

  • Roadntrack
    Posted April 8, 2013 at 7:53 pm | Permalink

    1970 had 24 color choices!

    With all the tech & robots you have today,why so few now??

  • Ralph D
    Posted April 12, 2013 at 10:26 am | Permalink

    Lack of color choices? You mean you are tired of black,variations on grey/silver, white , red,blue, and the occasional HI limited edition?

    I agree with you. Like most things, it’s a money issue. In 1970 a color change probably just meant grabbing a different gun already loaded with color. Paint was quick and dirty compared to today’s finishes. Robotics probably means cars are painted in batches, certain colors, certain days. Money is the same reason for the relentless boring proliferation of grey and black. The Big 3 learned from Japan that its cheaper and easier to offer limited choice. US consumers bought boring Japanese cars in droves. US makers copied the cost cutting. So now we have a drab palette.

    Personally, and admittedly with no idea of the true costof multiple colors, I think it is short sighted. Ralph Gilles and Co have done an absolutely outstanding job of bringing us distinctively style. Historically Americam style also meant beautiful color and the ability to make a car your own. I wish they would offer these colors even as an extra cost option. Look at all the millions people spend on aftermarket parts.

    Hopefully someone at Chrysler is listening. Designs like the Charger, Challenger,300 et al deserve more color, just that their fantastic style really be allowed to shine.

    Posted April 18, 2013 at 12:32 am | Permalink

    I thought you were going to wait five years until you brought the plum crazy color back? Oh well, I really think you should make all the high impact colors available all of the time. Most people don’t have a choice when they can purchase a car. If the car breaks, they have to trade it in that day or week. By the way, where is the sublime ‘cuda with the 426 HEMI? How much longer do all of us have to wait. We may all be dead by the time you decide to offer it.

    Posted April 21, 2013 at 12:43 am | Permalink

    I went to the dealer today to trade my plum crazy purple R/T Classic Challenger in for a 392 SRT8 and the salesmen talked me out of it. They all told me that the purple pops and that they have nothing in the lot that looks better. What does that tell you Dodge? It is time to refresh these cars and make them look better with new high impact colors. Even the salesmen think the cars are boring. Oh, my. That Gekko green would look good on a Challenger with a shaker hood and a 426 HEMI. Lets do it before the government outlaws the sale of these bad boys.

    • Zak
      Posted May 19, 2013 at 10:18 pm | Permalink

      I have a 2010 Challenger (Torred)…great color…would trade it in on a new one tomorrow if they would bring the color “out of the vault.”

  • Zak
    Posted May 19, 2013 at 10:25 pm | Permalink

    Since I have finally figured out how to long onto this site, I would like to stress to our friends in Auburn Hills that Redline is no match for Torred…I am in the market for a new Mopar, but I have no incentive to purchase a new one until the color options improve dramatically…having said that, I am encouraged with the return of Hemi Orange.

  • Mopar Max
    Posted May 21, 2013 at 9:02 pm | Permalink

    Dodge has hit a home run with the Challenger…the interior needs (desperately) to be improved…there needs to be more color choices…the tail lights need to be LED…but PLEASE keep the exterior pretty much the same…why mess with perfection…Dodge can sell 4,000 to 5,000 a month for the next ten years if it just keeps improving it without changing it…also, keep the Dodge lettering on the back the same…the two D’s should not be completely filled in…Old School…what a great car…do not over think it!

  • ames
    Posted January 19, 2014 at 5:05 pm | Permalink
  • kenny
    Posted November 22, 2014 at 12:40 pm | Permalink

    Can I get a plumb crazy dodge durango?

  • Prostreet
    Posted May 10, 2016 at 9:54 am | Permalink

    Which is truly the better way to go ? Aftermarket shaker hood or factory dealer shaker hood?? Which looks better and which is easier to add oil??

  • Posted July 10, 2016 at 6:56 pm | Permalink

    It’s impeiatrve that more people make this exact point.

  • Tom Adams
    Posted January 31, 2017 at 11:52 am | Permalink

    how many 2013 dodge challengers where made in plum crazy purple.

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