The Dodge Brand – 2010 Year In Review

It’s been a big year for Dodge
As 2010 comes to a close, it’s all but impossible to keep from looking back on the year that was. Packed with new models, the departure of old friends and the birth of the all-new Dodge, something tells us that when we look back on our long history as one of the greatest American automakers out there, 2010 will stand out as one of the best years on record. We got out of the gate with a bang, by featuring two hilarious ads during the super bowl, introducing a new Dodge designed and built around living life to the fullest.

We didn’t stop there. After bidding our friends at Ram Trucks goodbye, we set about showing off a stack of brand-new and seriously refreshed models, starting with the muscular 2011 Dodge Durango. Packed with either our efficient 3.6-liter V6 or a powerful 5.7-liter V8 Hemi, the Durango blends the worlds of the SUV and the crossover without sacrificing towing capacity. As fitting with such a special vehicle, we skipped the traditional unveil stage in favor of something a little less conventional. The 2011 Dodge Durango was officially introduced to the world at this year’s Rock ‘n’ Roll half Marathon at Virginia Beach, Virginia.
But the Durango wasn’t the only star of the show this year. We also brought the all-new 2011 Dodge Charger to the mid-sized fight. Our tough-as-nails sedan strutted its stuff in front of the power-hungry crowds at the SEMA show in Las Vegas with the Redline Concept alongside the Durango Citadel Black and Tan. Meanwhile, models like the 2011 Journey, Challenger, Avenger and Grand Caravan all took their respective bows to some serious media fanfare.
We were very, very busy bees this year, but we played as hard as we worked. We decided to mark the end of Viper production with a bare-knuckle one-make race series populated by our spec Viper ACRX. The Viper Cup saw enthusiasts and race-hardened veterans alike go fender-to-fender with each other on some of the most challenging racetracks our country has to offer, and it served up some great racing action. Meanwhile, around 350 Vipers met up for this year’s Viper Owners International show. A handful of lucky owners even got a hint at what’s coming down the line for the next-generation Viper.
Dodge wouldn’t be Dodge if the Viper Cup was the only time we hit the racetrack, though. We also unveiled our Nationwide Series Dodge Challenger this year at the Daytona Coke Zero 400, where the car started its march towards a series championship for Brad Keselowski. It couldn’t have gotten much better than that if we’d ordered it up from a catalog.
There’s no denying that this was a year packed with changes for Dodge, but we love where we’re headed. Each day brings new opportunities for us to show you exactly what we’re made of, and models like the all-new 2011 Durango and 2011 Charger are proof-positive that we’re forged from the best this country has to offer. We’re the new Dodge, and we’re here to stay.



  • IndyRider
    Posted December 31, 2010 at 10:51 am | Permalink

    Thank you Mark Mallie and all the Dodge folks who helped me get my SRT8 this year. I cannot wait to see what you roll out in the coming year!

  • Carrol Bowman
    Posted January 1, 2011 at 1:39 pm | Permalink

    I just wanted to let Dodge know that I own (bought it new) a 1999 Dodge Ram Truck, 4 wheel drive. With regular maintance, tires, etc. My truck has 334,000+ miles, this is orginal engine and transmission. I have only had to put in a rear wheel cyclnder in the time I have owner my truck. I am getting ready to make a trip to Alabama in a couple of weeks. So thanks Dodge for making a great vehicle. I hope this makes for good advertisement for your vehicles. If you have any questions or comments on this please email me.

  • Glenn
    Posted January 1, 2011 at 7:23 pm | Permalink

    I was disapointed in the 2011 color choices for the V6 Challenger. Hopefully some midyear offerings are in the works such as Plum Crazy, Detonator Yellow, or Sublime just to mention a few. I would also like to see the red interior of the Charger also made available. With two kids under 25 on, or about to be on my insurance, I just cannot swing a V8.

    Thank you Dodge.

    Posted January 2, 2011 at 5:39 pm | Permalink

    Getting off the subject, but still talking about public relations, I saw the Raminator monster truck at the Allen Samuels Dodge Dealership in Georgetown, TX (just north of Austin right off of Interstate 35) on Saturday. They had their big 18 wheeler transport truck that had Dodge RAM painted on the side of the trailer. They crushed a few cars in the back lot of the dealership. Good PR, need to do as much of that as possible. I bought a Dodge RAM 1500 quad cab their when they were named Texas Chrysler, Dodge, and Jeep. Never had a problem with that truck. I should never of sold it.

  • tr4petty
    Posted January 3, 2011 at 12:59 am | Permalink

    I’m hoping for a banner year for Dodge this year! Been a Dodge fan for a long time and would love to see Dodge, Chrysler, Jeep, and Ram do well in 2011 and beyond. Gotta disagree with you on a couple of things though: Dodges’ Super Bowl ads last year were terrible. They were boring and stupid. I hope you’ve gotten rid of whoever came up with them. The Viper Cup series is a total waste of resources. Nobody I know cares anything about watching Vipers racing each other. If you want to race Vipers against Vettes, I’ll watch, although I prefer Nascar. Which brings me to my last complaint. Dodge needs to get into Nascar again with an all-out effort! Only 1 team (Penske) and only 3 cars, only 1 of which is competitive, in the Cup series is a joke. Too many times last year, I settled down to watch a Cup race, only to find that there was not even 1 competitive Dodge Charger in the field of 43 because Kurt Busch had wrecked early or was simply off his game that day. AND there was NO Dodge/Ram support in the Camping World Truck series. That’s just unbelievable!
    On the plus side, it looks like Chrysler is turning things around. The Ram is great! The new Grand Cherokee is phenomenal, as is the Durango! The improvements made to Caliber, Compass, and Patriot are a step in the right direction, as is the improvements to the Avenger and 200 (Sebring). From the pics I’ve seen of the new Chrysler 300, it should do well. The interior is a huge improvement but, honestly, I like the big, bolder, classier grille on the 2010 better. That classic grille is what made the 300 unique and now it’s looks too much like so many other cars on the road. But overall, it’s still a nice car and should sell well. The Challenger is a no-brainer; it’s a wonderful car! The Charger is better for 2011, although I would still like to see it look more like the ’68 – ’69 version. That Charger was probably one of the top ten designs ever produced anywhere! I hope Jeep gets a pickup version of the Wrangler and a diesel engine option. I hope that Dodge/RAM finally offers a Cummins diesel in the 1/2 ton version. Believe me, that would be a home run for RAM that would take market share away from Ford and GM, IF, I say IF, RAM is wise enough to come out with it first and to use a CUMMINS diesel! The new minivans for 2011 look great, but of course, they’ve always been great vehicles!
    I personally did what I could for Ma Mopar by buying a new Liberty Ltd a couple months ago; then, adding about $1,000 worth of Mopar accessories to it! We love the Liberty though, and have really enjoyed the way its’ gotten us through the snow in the past few weeks! My daughter bought a new Journey a few weeks ago and they love it!
    You guys have some great products, with some great ones coming, according to your publised five-year plan, so I’m looking forward to your IPO. I plan to buy in.
    AND Sublime; I totally agree about the Raminator; the Rammunition, too! I’ve seen them and they’re great! GO Hall Brothers!!!

  • A100guy
    Posted January 3, 2011 at 12:04 pm | Permalink

    When will the “Build Your Own” 2011 Challenger feature be up and running on the Dodge webpage?

  • Matt
    Posted January 8, 2011 at 12:37 am | Permalink

    Where are the 2011 Hi-Impact & modern fun colours!?

    Hemi Orange, Go Mango (not burnt orange!)
    TorRed, Rallye Red
    Green Go, Sublime, B5 Blue, Plum Crazy,
    Panther Pink, Furious Fuchsia, Penta-Magenta,
    Detonator Yellow, Citron Yella, Top Banana…

    Posted January 8, 2011 at 1:34 am | Permalink

    Green with Envy is coming out in March or April but it is more like Sassy Grass Green. Hopefully, more colors will be released throughout the year. Dreadful color selection this year. Our dealers are offering 7 grand off the 2010 Challengers so now is the time to buy. If you think about it, they are already a year old if you had to trade it in, even if it has never been driven. I had to settle for the plum crazy purple, but I still get compliments on it everywhere I go. Most people really like the color. Just think, buy a new 2010 SRT for the price of a R/T or buy a R/T for the price of a SE. Year end discounts are good for you.

  • Glenn
    Posted January 8, 2011 at 5:01 pm | Permalink

    I thought for sure a Sublime would be the next special color. I myself like the Plum Crazy, but I wish it was avilable on a V6. This is somthing Ford and Chevrolet understand. They offer the high impact colors on a V6 Mustang and Camaro. They understand not everyone needs a V8, butwould like a sharp color. Also $995.00 for a Metalic Red? Has anyone seen this color, and if so is it worth that much money?

  • Jim Cavender
    Posted January 17, 2011 at 10:40 pm | Permalink

    I love what Dodge has done. Taking the reins now that Pontiac is no more and being the American excitement brand. They have done a great job. Only problem is their slow turtle pace of 2011 car releases. I am serious about a 2011 Challenger SE and as of January 17th no brochures printed or on line. What is the hold up? Do I wait till 2012? No excuses! Get the product out for sale NOW.
    Back in the day you introduced your new models in September. Also as much as I LOVE the Challenger they really need to beef up the interiors. Put some brushed aluminum somewhere to break up all that dark grey/black interior. Pay homage to the original, that is great, but lets breath some personality into the interiors and maybe offer some other color for the surfaces! We will never return to the 60’s when we had all sorts of options both engine wise and interior wise, but lets make THIS hi tech generation the best America, USA has on the market guys! There is a “car war” out there and I’m betting on red, white and blue!

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