1961 Dodge Dart Phoenix

1961 Dodge Dart Phoenix


Strange but true: The first Dodge to wear the Dart nameplate wasn’t a compact sedan like the 2013 Dodge Dart. It was a mid-sized sedan produced from 1960 to 1963. Stranger yet: The name originally chosen for this car wasn’t Dart. It was Zipp.


How’s that for a car name—Zipp? Reportedly, the name tested extremely well in consumer surveys.


However, the Zipp name was dropped before introduction (fortunately, perhaps) in favor of Dart, and this first generation of models using the name was very successful for Dodge. The Phoenix shown here was the top of the 1961 Dart lineup, which also included the Seneca at the base trim level and the Pioneer in the middle.


The Dart was a bit smaller than the full-size Polara but compensated Dodge shoppers with an impressive list of equipment, including a deluxe all-vinyl interior on the Phoenix. Powertrain choices included a Slant Six and a 318-cubic-inch V8, or even a 361-cubic-inch V8 with 265 hp for drivers seeking the ultimate in performance.


One feature Dodge was noted for in these years was the location of the center rearview mirror: It was mounted not up high at the top of the windshield but down on the top of the dash. In theory the sight lines were better with this lower location, but in practice the view was often obstructed when passengers sat in the rear seat. Dodge gave up and adopted a conventional mirror location for 1964.


One extremely rare option for 1961 was an RCA record player. Originally known as Highway Hi-Fi, this unit mounted under the dash in a shock-proof case and played seven-inch, 45 rpm records through the car’s radio system. However, to reduce skipping the tone arm required extremely high tracking force, which wore out records at a frightening rate. Aren’t you glad we have compact discs and MP3s today?




  • Herbert McCurdy
    Posted January 2, 2014 at 3:02 pm | Permalink

    RLD, you might want to do some more research on your story, Dart was a full sized car for 60 & 61 or what will be referred to as a C body, mid-sized B body for 62, & a compact A body car for 63! Additionally, the longer wheelbase Not Size of the car was not exclusive to Polara’s! There were several Dart Phoenix, Dart Pioneer & Dart Seneca’s produced with the longer wheelbase to meet Police, Fire & Government specifications just to mention a few. So, for 60 & 61 the difference between Dart & Polara was the trim level Not size of the car as they for the most part were interchangeable body wise!

    • Sean Machado
      Posted March 27, 2014 at 5:12 pm | Permalink

      Herbert, You could get a Phoenix 4 door hardtop and a 2 door HT like in the photo shown in both years. The only hardtop that you couldn’t get in the Dart Series was a hardtop wagon. The 61 Dart never had a Dart nameplate on the car anywhere but was sold under the “Dart” Series. Some 1960 Dart’s did get a Dart nameplate (and some didn’t) on the glove box door along with the model name. The longer wheelbase “Darts” were not sold to the public. They were sold as fleet cars under the name “Pursuit Specials” and will only have Dodge nameplates on the car and no model name. If it was a fleet car and not a Pursuit Special it was on the Dart chassis and would have generally Seneca nameplates.

  • Earl Chrysler
    Posted May 18, 2015 at 10:15 pm | Permalink

    Also worthy of note was the fact that the 1961 Dart Phoenix was available with a 383 CID engine with Ram Induction, two four barrels carbs on cross-breathing long ram intake manifolds as one of the D 500 options. I bought one new in Detroit in 1960. Plymouth called this combo the Sonoramic. So sorry I traded my Phoenix in for a 1966 Chevelle Malibu with 327 CID with Power Pack, dual exhausts and four on the floor. However, both now collector cars.

  • Betty
    Posted September 28, 2015 at 5:54 pm | Permalink

    Beautiful car! How about bringing back those tail-finned beauties, huh? I will gladly take out a car loan if you can produce a tail-fin car!!! They have far more class and style than today’s cat boxes from Asia!!!!!

One Trackback

  • By VIDEO: Super Stock Hemis from 1964 - Hot Rod Magazine Blog on October 1, 2013 at 2:17 pm

    […] Virgil Exner for taking too much mescaline (or so we fantasize) and designing insects like the 1961 Dodge and Plymouth.  Everyone likes a story of the underdog making a comeback, and the Chrysler […]

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>