1971 Dodge Demon

Dodge Demon



Not all the memorable Dodges of the late ’60s and early ’70s were rip-snorting muscle cars. The 1971-72 Dart Demon (1971 model shown here) may have been mild-mannered, but it was a highly popular car of the era that owners still recall fondly today.


The Demon was essentially a standard Dart sedan but in a sporty two-door coupe version, employing fastback sheetmetal that was shared with its Chrysler stablemate, the Plymouth Duster. With its base engine, a 198-cubic-inch Slant Six, the Demon was no threat at the drag strip, but it was peppy and fun to drive with either the standard three-speed manual transmission or the optional Torqueflite automatic. And thanks to the Slant Six’s legendary economy and dependability, operating costs were minimal—which made the Demon a big hit with students and commuters.


Buyers could also choose from a larger 225-cubic-inch six, a 318-cubic-inch V8, or even a 340-cubic-inch V8 with a four-barrel carb that produced 275 hp. With the 340 V8, the humble Demon was transformed into a mini-musclecar that gave the big-block performance cars a real run for their money. But naturally, the majority of Demon owners opted for the more economical Slant Six models.


The key to the Demon’s popularity: this Dodge model was practical and affordable but didn’t scrimp on style. Buyers could individualize their Demons with their choice of 18 bold exterior colors and stylish, all-vinyl interiors in tan, dark blue, or black. Since Chrysler was an early adopter of the music format, the Demon was among the first American cars available with a factory cassette player.


So no, the Demon wasn’t exactly flashy, but it was cute, economical, and enjoyable to own and drive—the perfect first car for students and young families. And that’s the stuff memories are made of. Ask a former owner about their Demon, and you’ll probably generate a great big smile.


  • http://www.facebook.com/clinton.h.davis Clinton H Davis

    And even those cars are better than what’s being called a dart or charger these days.

    Still waiting for a true charger to roll off the line again.

    • damize

      Go drive one, I think you will change your mind.

      • Mopar Girl

        Highly doubt it the looks ALONE don’t do it for me… Where’s the bumpers??? They look like lifesized Hot Wheels…

        • mrright

          you are so right…that was the golden age for cool cars.

  • rick

    I sill have my demon 340 and I am 60 now and still loving it today.

    • Mopar Girl


    • yves

      hi rick,i’m 60 me too and i bought my demon brand new in 71 and i still have the car and i have fun to drive it like when i was 18 year old

      • Anthony Perez

        Rick, I’m looking to buy a 1971 dodge demon two door coupe with the 318. Do you know if this car is much different from the 340 model? In other words, is the engine the only difference?

  • rlo

    Wish I still had mine. Had a ’71 Demon in HS back in the 70′s. Stuck some headers on it as well as Edelbrock intake, Holley Carb and somewhat radical cam. Was originally orange with black stripes but painted it black. Was a fun little car.

  • runnervu

    had to sell ours in 2000, would love to buy it back. We live in vincennes, sold to a guy from ky

  • Demon lover

    Had an 1971 orange with black stripes, 340, dual exhaust! Speed odometer went to 150, and I think it would do that without much trouble, for I had mine up to 135, and hard to shut it down for an up coming curve!! O how I wish I still had it!!!

  • Ron

    As the former owner of a Medium Gold Metallic 1972 Dodge Demon 340 4-speed, I can tell you that I totally regret the day I sold it to a family member. I had the car for over 7 years and adored every day that I owned it. With some minor engine modifications, a set of good headers and a 3:92 posi rear end, it was quite the beast but drove and handled extremely well. Within two weeks of selling it, that family member drove it into a telephone pole and it was never the same! My eyes have been peeled for another one just like it ever since.

    • Beep383

      Ron…Sounds like the car I have now…It was born Gold and has had frame damage…

      • Ron

        It could be. Many years ago, I attended a car show at the Dodge dealer in Franklin, TN and to my amazement, I found my old Demon sitting there. After looking around for a while I finally found the current owner who was a soldier stationed at FT. Campbell, KY. We talked about the car for a long time and I filled him in on it’s history, since I ordered the car new (my dad was the Dodge dealer in Murfreesboro, TN in 1972). I never saw the car again after that but I hope it’s still alive and well out there. And if you happen to be it’s current owner, please take good care of it. Of all the cars I ever owned, that 1972 Dodge Demon was my hands down favorite!!

  • Denny

    I bought a new 71 when I was 18 and loved it. I’m 63 now and just bought one now 71 Demon 340. Love this too.