1980 Dodge Mirada

1980 Dodge Mirada

 

Personal luxury cars were an important part of the new-car market in the early 1980s, both for sales and as image builders. Sporty two-doors loaded with luxury features drew customers into the showrooms. The Dodge brand’s all-new entry in this highly competitive segment for 1980 was the Mirada, a sleek coupe that was produced for only three years.

 

A bit ahead of its time, perhaps, the Mirada was lean and compact—it was 800 pounds lighter and seven inches shorter than the Magnum, Dodge’s previous model. But like any good personal luxury car, the Mirada sported a long hood, a short deck and rear-wheel drive. Buyers could choose a 225-cubic-inch Slant Six or a 318-cubic-inch V8, but only one transmission was available, a three-speed TorqueFlite automatic.

 

Three stylish interiors were offered—cloth and vinyl, vinyl, and leather and vinyl—with a choice of split bench seat with folding center armrest or a pair of bucket seats with a full-length console. Cars with the split bench seat were equipped with a column shift lever, while a console-mounted shifter was available with the bucket seats. Audio options included a choice of cassette or 8-track tape players, a premium speaker package with 30-watt rear amplifier, and even an in-dash CB radio.

 

Available only as a two-door hardtop, the Mirada was offered with a variety of roof options to provide different looks. Choices included a painted metal roof with fixed opera windows, a vinyl landau half-top, or the rare Cabriolet roof shown here. With its full-length padded vinyl cover and blocked-off opera windows, the Cabriolet was a knockout—and looked just like a real convertible from a few feet away.

 

While the Mirada did quite respectably in the marketplace, times and tastes were changing, and in 1983 the elegant midsize coupe was discontinued. Its replacements in the Dodge lineup, the Lancer and 600, were front-wheel-drive sedans.

 

 


  • SUBLIME

    I liked the Magnum better. When they went to the flat sides it reminded me of the 1966-1967 Plymouth Satellites, GTX’s, etc. They looked like they had been sideswiped. Notice how the sales took off in 1968 with the intro of the newly shaped Chargers, road runners, superbees, etc. The cars look fuller and tougher. These cars always looked whimpy. I believe the Magnums had the clear covers that closed down over the headlights. Just a better looking car all around. The 80s decade produced the worst looking cars. The automobile manufacturers were trying to downsize them for better gas mileage and didn’t really know what to do. I don’t think there will ever be any collector cars coming from the 80s that will bring the money that the 60s and 70s muscle cars will.

  • wesdog123

    The 1980 Mirada CMX came with a 360 cubic inch motor with a 727 tranny. Roughly 100 of these were sold, making them a collector.

    • SUBLIME

      Yeah, they only made 50 Guicci edition AMC Pacers but that doesn’t make them worth anything. The cars in the 80s were crap compared to other decades. They were downsizing them and didn’t know what to do. Boxy, square lights, all those straight lines didn’t make them flow and look graceful.