2007 Dodge Demon Concept

demon concept


The Demon name has a long and beloved history with Dodge. It was first applied to a two-door fastback version of the compact 1971-1972 Dart, complete with a cute cartoon mascot—a little red imp with a pitchfork. The most recent Dodge to wear the Demon emblem is pictured above: a racy, two-seat sports concept introduced at the 2007 International Auto Show in Geneva, Switzerland.


“While the iconic Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car, ” said Jae Chung, the Demon’s principal exterior designer. “The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes.” With its tightly drawn lines and muscular rear fenders, the Demon signaled that it was all business.


Described as “a roadster with an attitude, ” the Demon sported a wheelbase of just 95.6 inches and a curb weight estimated at 2600 pounds. The 2.4-liter, four-cylinder engine transmitted its 172 horsepower to the rear wheels via a close-ratio, six-speed manual gearbox, creating an agile and athletic package with a great power-to-weight ratio—one capable of outperforming many bigger, pricier machines.


The Demon’s cabin was equally compelling, with racing-style seats set in carbon-fiber shells; a clean, classic instrument panel with sports car–type round gauges; and a floating center console. “In the manner of timeless British sports cars, the interior of the Dodge Demon is purposely functional, not frivolous, ” said Dan Zimmermann, the Demon’s principal interior designer. “Everything relating to the driving experience is emphasized, while that which is not is made visually secondary.”


While no production plans have ever been announced for the exciting 2007 idea car, it seems the Demon is a story that just won’t go away. As recently as last fall, members of the automotive media were predicting that the Demon could soon go into production—or maybe it’s just wishful thinking on their parts. Sure, they know a winner when they see it. What do you think, Dodge fans? Could you see yourself behind the wheel of a stunning two-seater like this?


  • impofmyland42
    Posted August 2, 2013 at 11:53 am | Permalink

    I’d buy one.

  • JV
    Posted March 13, 2014 at 11:59 am | Permalink

    Totally! Sergio needs to get this in the pipeline. Couldn’t they mate it with the Abarth twin turbo?

  • Jerry
    Posted January 21, 2017 at 8:12 am | Permalink

    Rear looks like a AUDI TT which I personally don’t like….other than that COOL CAR!

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