Dodge Adds Color to Your Life!

Classic Colors


There’s a long-standing tradition at Dodge: No boring cars. And that means no boring colors.


Back in 1969, Dodge designers shook the automotive scene to its core with a crazy palette of exterior paint colors for the company’s already wild muscle car lineup.  They gave the colors equally far-out names:  Hemi® Orange. Go Mango.  Citron Yella. Sublime. Panther Pink. Top Banana. And Plum Crazy, like on the Charger above.


If you think those names are wild, check out the ones the bosses reportedly shot down: Statutory Grape.  Catchme Copper. You can see how the suits upstairs might have some trouble with those selections.


Hey, it was the end of the ‘60s. Music and fashion were out on the psychedelic edge, so why not colors, too? These bold, bright hues, known as High Impact Paint (H.I.P.) and sold at a small extra cost (around $15), created a color revolution in the industry, and that’s no exaggeration.


And it’s not over yet. Dodge often returns to updated versions of these vibrant colors for special editions each year, employing the latest two and three-part paint technology. They’re so rich and brilliant, they look almost plugged in. And there are more new colors added all the time. Get a look at the Citrus Peel or Header Orange exterior colors on the 2013 Dart. Or the TorRed on the 2013 Charger, or the exciting Daytona Blue arriving early next year with the 2013 Charger Daytona. Who says eight crayons in the box are ever enough?


To build and color your Dodge, go to




  • Mark
    Posted January 2, 2013 at 7:25 pm | Permalink

    I must be missing something … all I see are your basic standard colors 🙁 Guess I’ll have to keep with my Toxic Orange SRT Challenger 🙂

  • Posted January 2, 2013 at 8:07 pm | Permalink

    When I get my 1995 LeBaron Convertable painted next Spring I am strongly leaning toward Plum Crazy Purple. It will go so good with the gray interier & the white top!

    • Posted January 2, 2013 at 11:36 pm | Permalink

      i have a 1986 lebaron gts and a 1987 lebaron convertable. they are both turbo and the gts i am painting sublime

  • Posted January 3, 2013 at 10:59 pm | Permalink

    It’s a shame the charger died off in 1974, never to return, it would seem………

    • Alfred Bundy
      Posted January 6, 2013 at 4:13 pm | Permalink

      Another two door wuss I see.

      • Posted January 6, 2013 at 11:05 pm | Permalink

        Another “hide behind my keyboard” Wuss I see. When your ready to play in the real world with the grown ups, you let me know.

  • Alfred Bundy
    Posted January 6, 2013 at 4:12 pm | Permalink

    Why is torred not a standard color every year? Why are the purple, orange, yellow not offered every year? Dodge try’s to pass offf that toxic crap as a choice? IT IS HORRIBLE! The silvers,. WHO CARES? Get those hemis MORE HP like the chevy and fords have, use only THE GOOD COLORS and lets get going Dodge! No more bs like the Daytona with a basic hemi that does NOT make that car anything special, etc. KEEP UP THE @ss kicking and dont let up like USUAL!!!!!!!!!!!!!!

    • Roadntrack
      Posted January 24, 2013 at 10:33 pm | Permalink

      Right on man! 2 shades of Black,White,Silver or freakin casket Grey?
      Great if you need to hide from the cops, otherwise LAME LAME LAME!

  • Roadntrack
    Posted January 24, 2013 at 10:26 pm | Permalink

    Seems kinda backward that 43 years ago a buyer could choose from around 20 different colors and today, with all your hi-tech robotic filled factories, we have only 6 choices!

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