There’s a long-standing tradition at Dodge: No boring cars. And that means no boring colors.
Back in 1969, Dodge designers shook the automotive scene to its core with a crazy palette of exterior paint colors for the company’s already wild muscle car lineup. They gave the colors equally far-out names: Hemi® Orange. Go Mango. Citron Yella. Sublime. Panther Pink. Top Banana. And Plum Crazy, like on the Charger above.
If you think those names are wild, check out the ones the bosses reportedly shot down: Statutory Grape. Catchme Copper. You can see how the suits upstairs might have some trouble with those selections.
Hey, it was the end of the ‘60s. Music and fashion were out on the psychedelic edge, so why not colors, too? These bold, bright hues, known as High Impact Paint (H.I.P.) and sold at a small extra cost (around $15), created a color revolution in the industry, and that’s no exaggeration.
And it’s not over yet. Dodge often returns to updated versions of these vibrant colors for special editions each year, employing the latest two and three-part paint technology. They’re so rich and brilliant, they look almost plugged in. And there are more new colors added all the time. Get a look at the Citrus Peel or Header Orange exterior colors on the 2013 Dart. Or the TorRed on the 2013 Charger, or the exciting Daytona Blue arriving early next year with the 2013 Charger Daytona. Who says eight crayons in the box are ever enough?
To build and color your Dodge, go to Dodge.com.