The Dodge Heritage Series: Part 6, 1970-1979

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 6 in the series.

 

 

1978-dodge-magnum

 

 

Evolution was the theme for Dodge in the 1970s. By 1978, the familiar Dodge Charger, the muscle car of the 1960s, had evolved into the elegant Dodge Magnum XE — the refined personal luxury coupe you see above. The sporty V-8 engine and bucket seats remained, but now the focus was on comfort and convenience features, and the Magnum XE proved to be a popular seller in its category.

 

As Dodge…

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The Dodge Heritage Series: Part 6, 1970-1979

The Dodge Heritage Series: Part 5, 1960-1969

1969-dodge-sixpack-superbee

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 5 in the series.

 

The 1960s were a memorable time for Dodge. It was the golden age of the American muscle car, and Dodge was on the cutting edge of performance, engineering and styling and would lead the way in producing some of the most exciting cars of the era.

 

Dodge didn’t offer just one high-performance nameplate during these years, but an entire lineup of cars with industry-leading muscle and flair. While the early 1960s…

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The Dodge Heritage Series: Part 5, 1960-1969

The Dodge Heritage Series: Part 4, 1950-1959

1955-Dodge-Royal_Lancer

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 4 in the series.

 

The 1950s were an exciting time at Dodge. The decade featured a long, impressive list of engineering innovations and bold, new styling that led the American auto industry.

 

With its sibling brands at the Chrysler Corporation — Plymouth, DeSoto and Chrysler — Dodge introduced the Forward Look in 1955. This unique styling language, developed by Vice President of Design Virgil Exner, featured sleek, swept-back lines, aggressive grille openings and dramatic tail…

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The Dodge Heritage Series: Part 4, 1950-1959