The Dodge Heritage Series: Part 5, 1960-1969

1969-dodge-sixpack-superbee

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 5 in the series.

 

The 1960s were a memorable time for Dodge. It was the golden age of the American muscle car, and Dodge was on the cutting edge of performance, engineering and styling and would lead the way in producing some of the most exciting cars of the era.

 

Dodge didn’t offer just one high-performance nameplate during these years, but an entire lineup of cars with industry-leading muscle and flair. While the early 1960s…

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The Dodge Heritage Series: Part 5, 1960-1969

The Dodge Heritage Series: Part 4, 1950-1959

1955-Dodge-Royal_Lancer

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 4 in the series.

 

The 1950s were an exciting time at Dodge. The decade featured a long, impressive list of engineering innovations and bold, new styling that led the American auto industry.

 

With its sibling brands at the Chrysler Corporation — Plymouth, DeSoto and Chrysler — Dodge introduced the Forward Look in 1955. This unique styling language, developed by Vice President of Design Virgil Exner, featured sleek, swept-back lines, aggressive grille openings and dramatic tail…

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The Dodge Heritage Series: Part 4, 1950-1959

The Dodge Heritage Series: Part 3, 1940-1949

1949-Dodge-Wayfarer

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 3 in the series.

 

The Dodge brand entered the 1940s in the same way as the rest of America: with a new sense of confidence and optimism.  Slowly but surely, the country was lifting itself out of the Great Depression. Dodge produced over 225,000 vehicles in 1940, marking its eighth consecutive year as one of the top five selling cars in the USA.

 

But after December 7, 1941, and the attack on…

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The Dodge Heritage Series: Part 3, 1940-1949