When Color Names Were Plum Crazy – A Look Back at High Impact Colors


 

There’s a theory out there that the variety of car colors offered at any given time is a direct reflection on how well the economy is doing at that time. If the economy is slow, the available color palette for that model year would be mainly black, gray, silver and white. While pocketbooks are stretched, customers want to retain retail value, opting for “safer” colors. The opposite also holds true when the economy is booming, colors get more outlandish and vibrant. Well, if the theory is correct, 1969 must have been…

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When Color Names Were Plum Crazy – A Look Back at High Impact Colors

2014 Dodge Challenger: The End of the Line Is a New Beginning

Proud workers stand with the last 2014 Challenger off the Brampton, Ontario, assembly line. Over the past seven model years, nearly 281,000 2008–2014 Dodge Challengers have crossed this point.

 

By Steve Magnante

 

On Tuesday, June 24, 2014, the last 2014 Dodge Challenger rolled off the Brampton, Ontario, assembly line. Fittingly, the final example was a bright white R/T Plus 100th Anniversary Edition and oh yeah, it’s got a HEMI® engine, but it will also deliver the kind of fuel economy owners of 1970 Challenger R/Ts could only dream of! Special…

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2014 Dodge Challenger: The End of the Line Is a New Beginning

The Dodge Heritage Series: Part 8, 1990-1999

1993_dodge_intrepid

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 8 in the series.

 

The 1990s brought a new vision at Dodge, with fresh ideas and a vibrant new product line. The roster of all-new models,  marketed as “The New Dodge,” included the Viper, Durango and Intrepid, to name but a few.

 

Introduced in 1993, the Intrepid (above) was the Dodge version of Chrysler’s stunning “Cab Forward” LH platform, a total rethink of the traditional family sedan. All four wheels were pushed out to the…

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The Dodge Heritage Series: Part 8, 1990-1999