1978 Dodge L’il Red Express Truck

1978 Dodge Lil Red Express Truck

 

 

Strange but true: In 1978, the hottest domestic production car sold in America … well, it wasn’t a car. It was a pickup—the Dodge L’il Red Express Truck, a factory hot rod with the quickest zero-to-100 mph time of any American-made vehicle that year.

 

In the late 1970s the auto industry was struggling to meet strict new emissions and fuel economy requirements. The advanced electronic control systems used to achieve maximum efficiency on all vehicles today weren’t yet developed. As a result, performance suffered—V8 engines were…

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1978 Dodge L’il Red Express Truck

1942 Dodge Custom Series Club Coupe

1942 Dodge Custom Series Club Coupe

 

The 1942 model year was probably the shortest in Dodge production history but one of the most important. The automaker threw 110 percent of its manufacturing effort into winning the Second World War for America and the Allies. And while auto production lasted, the ’42 Dodge design helped set styling trends that continue right up to today.

 

Dodge had enjoyed a boom year in 1941, producing 237,000 vehicles. But in 1942, production plummeted to only 68,522 units as civilian passenger car output was throttled back and…

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1942 Dodge Custom Series Club Coupe

1980 Dodge Mirada

1980 Dodge Mirada

 

Personal luxury cars were an important part of the new-car market in the early 1980s, both for sales and as image builders. Sporty two-doors loaded with luxury features drew customers into the showrooms. The Dodge brand’s all-new entry in this highly competitive segment for 1980 was the Mirada, a sleek coupe that was produced for only three years.

 

A bit ahead of its time, perhaps, the Mirada was lean and compact—it was 800 pounds lighter and seven inches shorter than the Magnum, Dodge’s previous model. But like any good…

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1980 Dodge Mirada