1950 Dodge Coronet Diplomat

1950 Dodge Coronet Diplomat

 

In 1949-50, a hot new fad was sweeping through the auto industry: the hardtop convertible. Here’s Dodge’s contribution to the styling trend, the 1950 Coronet Diplomat.

 

When first you hear it, the term “hardtop convertible” sounds like an oxymoron—like “constant variable” or “jumbo shrimp.” Hold on, and we’ll make some sense of it. In the late ’40s, industry product planners discovered that many new car buyers, especially young people, purchased convertibles but then seldom if ever took down the tops. Perplexed by this curious fact—convertibles were significantly more…

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1950 Dodge Coronet Diplomat

The Grand Caravan Legacy

The Grand Caravan Legacy

 

When the Dodge Caravan was introduced for 1984, it wasn’t just a new vehicle. It was a whole new kind of vehicle.

 

First previewed in the spring of 1983, the Caravan, along with its Chrysler Corporation stablemates, the Plymouth Voyager and Chrysler Town & Country, introduced America to the minivan. In a bold national marketing campaign, Dodge called the Caravan “a transportation revolution.”

 

Starting with the popular K-car sedan platform with its rugged 2.2-liter engine and front-wheel drive, designers threw away the styling rulebook and expanded the body’s dimensions…

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The Grand Caravan Legacy

1961 Dodge Dart Phoenix

1961 Dodge Dart Phoenix

 

Strange but true: The first Dodge to wear the Dart nameplate wasn’t a compact sedan like the 2013 Dodge Dart. It was a mid-sized sedan produced from 1960 to 1963. Stranger yet: The name originally chosen for this car wasn’t Dart. It was Zipp.

 

How’s that for a car name—Zipp? Reportedly, the name tested extremely well in consumer surveys.

 

However, the Zipp name was dropped before introduction (fortunately, perhaps) in favor of Dart, and this first generation of models using the name was very successful for Dodge. The Phoenix…

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1961 Dodge Dart Phoenix