A 1982 Dodge Rampage Brought Me to The Brand


 

There’s no denying that we’ve brought some pretty awesome muscle cars to the scene over the years, but for every high-horsepower Mopar that’s turned a generation of gear heads into fans of the brand, there are 10 hard working commuters that have done just the same. Take Billy Wheeler and his 1982 Dodge Rampage as an example. Billy says the truck was his first vehicle, and that it served him well through both high school and his first few years in the military. The little Rampage…

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A 1982 Dodge Rampage Brought Me to The Brand

A 1974 Challenger SE 318 Brought Me to The Dodge Brand


 

There are plenty of stars in our long history, but Challenger holds a special place in our hearts. The first generation may have only lasted four short years, but it made a huge impact on both the muscle car scene and how fans perceived the Mopar family. While the big 426 ci and 440 ci equipped cars are thought of as the hero machines, engines like the bulletproof 318 ci V8 were no less awesome. Just ask Robert – the guy bought his first 1974 Challenger for just…

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A 1974 Challenger SE 318 Brought Me to The Dodge Brand

Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack


 

 
The Scat Pack and its Bees shows up in 1968

 

There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘Joneses’) all helped create the desire that would lead a buyer to come and see what all the excitement was about. As the era of the performance car developed in the 1960s, Dodge decided to go one…

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Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack