The Marketing of Speed and Horsepower

The automotive world has changed a great deal in the 50 years since the muscle car era. Madison Avenue is no longer dominated by a male culture, the average lunch no longer mandates three Manhattans’ or other high-octane concoctions once referred to as ‘brown water’. We’d like to think that everything is a little more gentle than it once was. The truth be told is that the musclecar business was never, has never, and will never be a bastion of political correctness. You either had the…

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The Marketing of Speed and Horsepower

Happy 426 Day!


 
We noticed today’s date and thought how iconic three numbers in a certain order can be – 426.
 
In the world of engine displacement, 426 cubic-inches has had an illustrious past when the words “Max Wedge” and “HEMI®” followed these magical numbers. It was the arrival of 426 Max Wedge in 1963 that made our Dodge B-body (and Plymouth cousins) serious contenders at the drag strip. Fabled teams like the Ramchargers, Golden Commandos and many others won numerous events and buried many quarter-mile ET and MPH…

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Happy 426 Day!

A 1968 Dodge Charger Brought Me to the Dodge Brand


 

Recently, we asked you guys to share with us your Dodge stories, and to tell us what Dodge brought you over to the brand. Well, the responses we received were both overwhelming and more touching than we were expecting. We’ve decided to share a few with you as part of an ongoing blog series, starting with a story from Nicholas from Massachusetts. (more…)

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A 1968 Dodge Charger Brought Me to the Dodge Brand