Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack


 

 
The Scat Pack and its Bees shows up in 1968

 

There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘Joneses’) all helped create the desire that would lead a buyer to come and see what all the excitement was about. As the era of the performance car developed in the 1960s, Dodge decided to go one…

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Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack

1964 Dodge Hemi Charger Concept To Be Auctioned

Photo Credit: Shooterz.biz ©2010 Courtesy of R

 
It’s auction season in Arizona, and the world’s foremost car collectors are descending on the state with cash in hand for a shot at taking home their very own slices of history. This is a big year for Dodge fans, as an iconic piece of Dodge past will roll across the stage courtesy of RM Auctions. The 1964 Dodge Hemi Charger Concept will be auctioned off to the highest bidder later this week. If you eat, sleep and breathe Dodge, chances are you know all about this wild concept, but for…

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1964 Dodge Hemi Charger Concept To Be Auctioned

A Dodge Coronet R/T Brought Me To the Dodge brand


 

No matter how hard you try, you can’t forget your first love. That’s especially true when it comes to Dodge vehicles. We still remember the first time we laid a pair of young eyes on a ’70 Challenger, and our lives haven’t been the same since. We know that most of you have similar stories of love affairs with Dodge vehicles both old and new and we want to hear all about them. User Bruce knows exactly what we’re talking about. His story starts with a 1969 Coronet…

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A Dodge Coronet R/T Brought Me To the Dodge brand