The Dodge Heritage Series: Part 4, 1950-1959

1955-Dodge-Royal_Lancer

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 4 in the series.

 

The 1950s were an exciting time at Dodge. The decade featured a long, impressive list of engineering innovations and bold, new styling that led the American auto industry.

 

With its sibling brands at the Chrysler Corporation — Plymouth, DeSoto and Chrysler — Dodge introduced the Forward Look in 1955. This unique styling language, developed by Vice President of Design Virgil Exner, featured sleek, swept-back lines, aggressive grille openings and dramatic tail…

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The Dodge Heritage Series: Part 4, 1950-1959

The Dodge Heritage Series: Part 3, 1940-1949

1949-Dodge-Wayfarer

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 3 in the series.

 

The Dodge brand entered the 1940s in the same way as the rest of America: with a new sense of confidence and optimism.  Slowly but surely, the country was lifting itself out of the Great Depression. Dodge produced over 225,000 vehicles in 1940, marking its eighth consecutive year as one of the top five selling cars in the USA.

 

But after December 7, 1941, and the attack on…

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The Dodge Heritage Series: Part 3, 1940-1949

The Dodge Heritage Series: Part 2, 1930-1939

Dodge-Heritage-Series

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. In this post — number two in the series — we look into some of the many technical advancements made by Dodge between 1930 and 1939.

 

By 1930, the operations of the former Dodge Brothers Company were fully integrated into the Chrysler Corporation, with Dodge offering an exciting new lineup of advanced six- and eight-cylinder models.

 

The old Dodge Brothers label was discontinued on trucks in 1929 and on cars in 1930, replaced by the simpler and more…

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The Dodge Heritage Series: Part 2, 1930-1939