What’s in a Name? Logos from Past and Present

Whats in a Name


Badges, scripts, emblems, logos…no matter what you call them, there’s plenty of mystique tied up in a vehicle’s nameplate.


When the Dodge brothers, Horace and John, built their first automobile back in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles inside, one white and one black, forming a six-pointed star. Old school machinists, the brothers were fiercely proud of their work and the emblem was their badge of honor.


Through nearly 100 years of Dodge history, a series of badges and logos evolved. In 1932, the first Dodge Ram mascot made an appearance. Today that Ram represents Dodge’s sibling brand, RAM Trucks. In 1940 a crest with a knight’s helmet was introduced, growing more stylized each year as the cars became more streamlined and modern.


From 1962 to 1981, the Dodge emblem had a colorful internal label: It was called a fratzog. Three arrow shapes pointed inward to form a three-sided star. Not knowing what else to call the imaginative design, a Dodge stylist made up the whimsical name. Today the Dodge brand is physically represented by the name DODGE spelled out in bold, upper-case block letters, accompanied by two diagonal red stripes, which symbolize speed and agility.


In the swinging sixties, wild model names became all the rage, especially in the muscle car lineups. In 1968, fellow Chrysler brand Plymouth introduced the Road Runner, based on the Saturday morning cartoon character. Dodge followed suit in 1969 with the Super Bee, featuring a caricature of a crazy little bug with racing goggles and a helmet.  Popular? They sure were. Decades later, the legend continues with the Super Bee. It’s a hot SRT-prepared Charger with a 392 HEMI® V8 and 470 horsepower. But be careful, you might get stung.




  • Doug Tobeler
    Posted June 12, 2013 at 2:06 pm | Permalink

    My father and three generations of my family worked for chrysler, and my dad wouldn’t own anything else. If they could’ve made room for me back in the 80’s i would’ve been proud to do the same. i do miss having a good mopar”!!

  • Rob Birnbaum
    Posted June 12, 2013 at 2:26 pm | Permalink

    Boy. Sure would have been nice to actually see pictures of all these logos. I’m just sayin’

  • Ed Lubbers
    Posted June 12, 2013 at 3:38 pm | Permalink

    This is a wasted opportunity. The object of the article are logos and icons. Why not show them?

  • Papa Bear
    Posted June 12, 2013 at 5:01 pm | Permalink

    why not show the logos and examples? waste of time, and does the article no justice. Dodge deserves better than this!

  • Clinton H Davis
    Posted June 12, 2013 at 5:10 pm | Permalink

    Superbee, sticker package, sounds about the same these days. It’s a shame what dodge has done with some if its model names and package names. At this point it may be too late to fix by building a real charger or a real superbee. The damage is done….

  • Benny Martinez
    Posted June 12, 2013 at 6:42 pm | Permalink

    I would like to see all the logos from the past and how they all have changed if any…

  • keith mcguire
    Posted June 12, 2013 at 8:06 pm | Permalink

    What a waist of time show the damn logos

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