If Dodge Hosts It, They Will Come…


The scene in front of the Walter P. Chrysler Museum was not unlike a “Field of Dreams” – only these players were more likely to peel out than slide in.

Dodge’s HEMI-powered All-Stars took their places out front of the Museum as Dodge enthusiasts arrived for the official launch of the HEMI Highway Tour.

Close to 115 avid Dodge fans from as far away as Ontario, Canada braved the Michigan chill to check out fellow enthusiast vehicles, talk shop and most importantly, to see the much anticipated all-new 2011 Dodge Charger R/T and 2011 Dodge Challenger SRT8 392 before the vehicles embarked on their 40-day, cross-country HEMI Highway tour .
Dodge loyalists were escorted to the basement of the Walter P. Chrysler Museum for an up-close-and-personal look at these two new offerings from Dodge.
Members of Dodge’s Charger and Challenger Engineering, Marketing and Design teams gave attendees an inside glimpse into what special considerations were taken in creating the two newest incarnations of the iconic Charger and Challenge nameplates.
Dodge Marketing Manager Eric Andrew opened the ceremony and set the stage for Design Team members Dan Zimmerman and Mark Trostle to tell the story of Charger’s complete design overhaul and Challenger’s new exterior tweaks and interior refinements. Product Development’s Brenna Kaufman gave consumers a broad overview of Charger’s newest features and improvements, and Challenger Engineering’s David Cottrell focused on 392’s performance enhancements. Charger Program Manager Trudy Robertson and Senior Designer Nicho Vardis were available for questions as was MOPAR’s Rick Berecz.


Dodge enthusiasts, however, were the guests of honor. The dozens of die-hard loyalists who came from near and far showing their support for the launch of the HEMI Highway Tour made one thing abundantly clear – 2011 Dodge Charger and Dodge Challenger SRT8 392 are a home run!


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