1940 Dodge Luxury Liner

1940-Dodge-Luxury-Liner

 

In 1940, Dodge was riding high – the automaker was celebrating its 25th anniversary and enjoying a comfortable position near the top of the sales charts. Bursting with pride, Dodge was now marketing its passenger cars under the label “Luxury Liner”, with wider seats and finer upholstery materials than the competition.

 

The 1940 Luxury Liner was offered in multiple body styles, including the Deluxe Two-Door Sedan (Model D-14) shown here. The wheelbase was lengthened to 119.5 inches that year to accommodate all-new styling with a bolder, wider grille and a fastback…

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1940 Dodge Luxury Liner

Prepare for Spring with Official Dodge Gear

Dodge-Life-Merchandise

 

It’s been a long, tough winter in many parts of America, but we can all look forward to this: spring. Be prepared for the blue skies and warming weather with stylish gear from Dodge Life, the online source for genuine Dodge apparel and merchandise.

 

When spring arrives the wind can be brisk, and sometimes accompanied by rain. Keep dry and warm in the Men’s Waterproof Lightweight Jacket, which features a windproof and water-resistant nylon shell, sleek red trim and a Dodge logo on the back in gray embroidery with…

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Prepare for Spring with Official Dodge Gear

Interview with Michael Curmi, Head of Experiential Marketing

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC. His primary role with the company is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with…

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Interview with Michael Curmi, Head of Experiential Marketing