Interview with Michael Curmi, Head of Experiential Marketing

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC. His primary role with the company is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with…

Read More
Interview with Michael Curmi, Head of Experiential Marketing

Dodge Big Four

Dodge Big Four

 

For the first 13 years of the company’s history—1914 through 1926—all Dodge Brothers cars were powered by the same basic four-cylinder engine. This tireless workhorse was unofficially known as the Dodge Big Four.

 

The Big Four was an eager performer from the start. When the first test units were completed, the engineers were surprised to discover that instead of the 30 horsepower they’d projected, the engine easily made 35 hp. Larger than the engines in some other mid-price cars, the Big Four displaced 212.3 cubic inches, or in today’s…

Read More
Dodge Big Four

1982 Dodge 400 Coupe

1982 Dodge 400 Coupe

 

Introduced in 1982, the Dodge 400 was our entry in a new compact luxury class that emerged in the 1980s. “Owning one is like owning the road,” the Dodge ads boasted.

 

The 400 shared its basic K-car architecture with the Dodge Aries, the hot-selling front-drive compact sedan, but featured additional structure and enhancements that earned it the name “Super K” from the Dodge engineering team. Extra sound insulation and other measures were employed to make the ride as plush and quiet as possible, all in an effort to…

Read More
1982 Dodge 400 Coupe