Father’s Day Gift Guide, Tuned by Mopar

Father’s Day is fast approaching and this year you’ve got to step your game up. When you were 9, you could get away with gift wrapping what vaguely resembled an ash tray and despite the fact that your father hadn’t smoked a day in his life, he’d still feign excitement. When you were 15, you finally got a part-time job and graduated from handmade eyesores to neckties. No matter how hideous they were, Dad would always awkwardly grunt his gratitude and a few months later, you’d notice the rag he was using to stain the deck looked strangely familiar. Now that you’re older, the perfectly awful gifts are coming from your kids. It’s time that you show the old man you appreciate his 18+ years of patience and reward him with the gift he’s long overdue.

Our friends over at the Chrysler Blog caught up with Mopar Sales & Marketing Director Jim Sassorossi who was kind enough to walk us through this year’s line-up. Check out the video for Mopar’s top gift ideas and don’t worry – we’ll tell Dad you picked it out yourself.


    Posted May 26, 2010 at 9:15 pm | Permalink

    You need to paint the hoods flat or semigloss black on those cars and slap the old T/A stripe down the side. The half of an AAR ‘cuda stobe stripe just doesn’t cut it. And to pay an extra two grand for a non fuctional hood is ridiculous. You would sell a lot more of those cars if you just used some common sense.

  • Bernice Pelletier
    Posted May 27, 2010 at 5:09 am | Permalink

    I would like to comment on your advertising campaign for dodge caravans. Two precocious little kids talking in the way they are have certainly turned me off watching your commercials. Advertising very much affects my choices of products to buy and I thought I would let you know that those two commercials have certainly affected me in a negative manner. Children do not buy vehicles nor do they speak that way about their parents; at least not in my experience.

    Thank you for listening

    Bernice Pelletier
    Whitehorse, Yukon

    I have tried everywhere on your site to just send an email with my comments. your site is not particularly easy to navigate. when i go to contact us, nowhere does is give your email address. B

  • 440
    Posted May 27, 2010 at 9:14 am | Permalink

    Forget the kids !! I am all for commercials with only scantily clad women…sure will sell more vehicles !!

  • Tony
    Posted May 27, 2010 at 12:34 pm | Permalink

    It is absolutely unbelievable that I can’t find the new Dodge Ram I want. I told a dealer near about a YEAR ago what I was looking for and never heard back from him. I have looked online at different dealerships inventory and nobody seems to carry the Ram with the RamBox? Huh? why? I didn’t know it was such an exclusice item. Perhaps if Dodge put out a wide variety of vehicle to different dealerships, sales might increase. But what do I know, I am just a consumer thinking I should jump ship and just go get a ford………..arghhh

  • Posted May 27, 2010 at 8:15 pm | Permalink

    Saw the new Challenger commercial yesterday, short, sweet, and to the point.
    When are we filiming the happy challenger owners spot?
    I’m ready!

    Posted May 27, 2010 at 11:28 pm | Permalink

    Tony, do you live in Texas? We have rows and rows of trucks. Ram boxes, you name it. Some dealers are discounting them $10,000.

    Posted May 27, 2010 at 11:35 pm | Permalink

    RLD and IndyRider, I think the Challenger commercial grabs your attention. There is nothing better than a slow motion burn out and someone making funny yet true statements about the car and people in general.

  • RLD
    Posted May 28, 2010 at 10:39 am | Permalink

    We would like to directly address your concerns regarding your search for a Ram Truck with a RamBox. Please feel free to e-mail us through the RLD “contact us” option, or call the Ram Customer Care Center at (866)-726-4636.

    We are not aware of any current Dodge Caravan commercials with two children in the ad. If you would like to express your concerns you can e-mail us through this web page http://www.redlinedodge.com/contact-us/ or call the Dodge Customer Care Center at (800) 423-6343.


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