Dodge Announces 2010 High Impact Colors

Dodge Challenger SRT8 in Detonator Yellow.

For the 2010 model year, Dodge will offer Challenger in up to four unique “High Impact” colors.

B5 Blue will be extended beyond the 2009 model year and will be offered into the fall of this year on 2010 models. Following B5 Blue, Detonator Yellow will be offered on both R/T Classic and SRT8®. If you are looking for your Challenger in either B5 Blue or Detonator Yellow, get your order in today!

The next color to be introduced is one many of you have been waiting for – Plum Crazy, with a tentative production start date in the fourth quarter.

We are still cooking up plans to introduce one more color for the 2010 model year. If we can make it happen, the introduction will be in the Spring of the 2010 calendar year.

These “High Impact” colors augment a base palette that includes: TorRed, Inferno Red, Brilliant Black, Stone White, Bright Silver, Deepwater Blue and Dark Titanium

Keep Watching RLD for more details . . . and let us know what colors you want next.


  • rockin
    Posted August 14, 2009 at 8:20 pm | Permalink

    Awesome. keep ’em comin.

  • daytona
    Posted August 14, 2009 at 8:37 pm | Permalink

    Have GoManGo come out in Spring

  • crysis
    Posted August 14, 2009 at 10:24 pm | Permalink

    I WANT PINK!!!!!!!!!!!!

  • Coolcrashman
    Posted August 15, 2009 at 5:19 pm | Permalink

    We have been begging for Sublime for the last two years, come on you know it would be your best seller just make the right decision, just this once and sell some cars!

  • MoparzRule
    Posted August 15, 2009 at 5:30 pm | Permalink


  • Superbird
    Posted August 15, 2009 at 5:37 pm | Permalink

    Sublime green is by far the coolest color. You see it a mile a way coming down the road. Sublime is a mopar color. We want sublime!

  • mr-n-mrs-hemi
    Posted August 15, 2009 at 7:11 pm | Permalink

    We won’t buy one until we can get one in sublime green! 2 Hemi’s in the garage right now and holding out for a Sublime Green Challenger! Drove a red one today and love how they ride and handle but holding out until Dodge does the right thing!

  • RAMCharger
    Posted August 15, 2009 at 8:21 pm | Permalink

    We all want sublime! Sublime is the only high impact color left. We have already beaten the orange to death. Gomango is just a metalic orange and isn’t really a high impact color.

  • RAMCharger
    Posted August 15, 2009 at 10:14 pm | Permalink

    You have already used Sublime on the Charger Daytona so it should be easy to implement. All the Chargers sold out in our area in sublime so I couldn’t even buy one when they came out.

  • StillWaiting
    Posted August 16, 2009 at 2:05 am | Permalink

    Sublime rules!

  • grcuda
    Posted August 16, 2009 at 9:08 am | Permalink

    Plum Crazy Convertible!! Don’t make it limited edition though! let every one that wants one be able to get it. Don’t let the collectors that have all the money be the only ones to buy and enjoy one!!!!

  • DodgeDoesIt
    Posted August 16, 2009 at 11:35 am | Permalink

    A sublime R/T Classic convertible would be the ultimate muscle car. At any rate, we know you are going with Plum Crazy so lets add Sublime to the mix for the Spring Special color or even better, start out the new 2010 model year with sublime Challengers in the dealerships. It will bring people to the dealerships and they are bound to buy something.

  • HEMIhead
    Posted August 16, 2009 at 12:50 pm | Permalink

    I can’t see how offering an additinal color would be a big overhaul for the factory.
    Give ’em what they want….Sublime, Panther Pink (Moulin Rouge FM3),or even Petty Blue.
    I am sure nobody would mind paying a little extra for these colors.
    I’ll comment on another post how your not even in the ballpark for an entry level price on an R/T, as opposed to what brand X is offering for the money.

  • Pistol Grip
    Posted August 16, 2009 at 4:02 pm | Permalink

    If you are serious about getting a sublime, contact Bob Frederick and tell him you want to put down a deposit. He will place the order the first day Dodge is accepting orders. He did exactly that for me. I went to two local dealers in the DC/MD area and one of the largest dealers in Fl after I already had my VON, all three told me that Dodge was not taking order for detonator yellow. I walked out laughing to myself,,,VON already in hand. It is great dealing with Bob, he stays on top of what is happening at Dodge and does exactly what he says.

  • tazallen
    Posted August 16, 2009 at 5:36 pm | Permalink

    Hello all!!!

    I think the next high impact color(s) will be the panther pink or the sublime. Before the plant closed April 30, 2009 they were a “Hoosier Edition” SRT 8 Challenger built. They were only 3 and the colors were plum crazy,panther pink and sublime. It can be done but, getting dodge to put into mass production is another thing….

    Thank you all for the post, I enjoy reading them !!!! I just hope the Chrysler Group did not bite themselves in the butt by cutting so many good dealers!!!!!


  • RamJam
    Posted August 16, 2009 at 9:53 pm | Permalink

    What’s the hold up already?????? Tell us what we want to hear instead of the real reason that there are no new Challengers on the lots.(Other than the overpriced SRT8 automatics)

  • Posted August 17, 2009 at 2:26 am | Permalink

    I can’t tell you how much I want to give you my money!! SUBLIME…..please!!! Thanks

  • Posted August 17, 2009 at 2:28 am | Permalink

    Oh,and please make available on the SRT!!

  • Doctor
    Posted August 17, 2009 at 11:09 am | Permalink

    What about some new colors for the SE.

  • MoparForever
    Posted August 17, 2009 at 5:20 pm | Permalink


  • Greg Anderson
    Posted August 17, 2009 at 5:23 pm | Permalink

    I will be parking a 2010 Plum Crazy R/T next my 2008 #904 SRT8 in Hemi Ornage (CRUSH).

  • Posted August 18, 2009 at 7:21 am | Permalink

    Sassy Grass Green

  • GoDodgeGo
    Posted August 18, 2009 at 3:12 pm | Permalink

    I think the new “sublime” that was on the 2007 Charger Daytonas was a mix between the real light original 1970 sublime and the darker 1971 Sassy Grass Green. Therefore, another vote for the new Sublime! It really is a better shade of green then the older colors.

  • jre
    Posted August 18, 2009 at 3:24 pm | Permalink

    What about new colors for the SE? The most exciting color is white. . . that’s kinda sad.

    I can get the v6 mustang and camaro in any of the available colors. Orange, gold, bright blues, yellow, etc.

  • Gary
    Posted August 18, 2009 at 4:40 pm | Permalink

    i wanted and waited for a 2010 srt challenger in the hemi orange and now i cant order one why did they stop that color

  • DirectConnection
    Posted August 18, 2009 at 5:23 pm | Permalink

    I think all of the high impact colors should be available all of the time and for all of the models. This is just stupid. You are too narrow minded and may be missing out on a lot of potential customers. Come on Dodge, offer Sublime and all of the colors all of the time.

  • Posted August 19, 2009 at 12:26 am | Permalink

    I vote for sublime green as the fourth color for 2010.

  • Doctor
    Posted August 20, 2009 at 9:19 am | Permalink

    I asked the Product Info Center about 2010 cars. This is the answer. Very disapointing that the PIC has no knowledge of what is happening in 2010. I hope someone has a clue!!!

    > Here at the Dodge Product Information Center we have not yet been
    > provided with the specifications for any of the 2010 Dodge models. I
    > would suggest contacting the Dodge dealership you currently have the
    > vehicle ordered through. Being they were able to order the 2010 model
    > for you I would assume they would have access to the colors and options
    > through their Dealer Connect which I do not have access to at my
    > location.
    > Generally the two colors mentioned in your email are not available on
    > the SE model being it is the base model unless this has changed for the
    > 2010 model year. However being the 2010 color specifications have not
    > been released to us as of yet I am unable to confirm this for you, I do
    > apologize.

  • MoparForever
    Posted August 20, 2009 at 11:42 am | Permalink

    I heard they are dropping the lifetime powertrain warranty after the 2009 model year and every vehicle will go to a 5yr/100,000 mile warranty. That is good for the SRT, however, that is a very bad deal for the R/Ts and SEs. I hope this isn’t true, I hate to have to purchase a black Challenger and paint it sublime.

  • ozzie
    Posted August 20, 2009 at 1:50 pm | Permalink

    Dodge…the masses have spoken! Sublime is obviously the color of choice, along with Plum Crazy…and I don’t even have a horse in this race. I’m more than happy with my B-5 Classic. Either way, we need more Challengers on the lot so there can be MORE ON THE ROAD! I just drove 2,500 miles over 4 days to Florida and back, and saw a total of 4 Challengers on the road. Many more Camaros and Mustangs…

  • ozzie
    Posted August 20, 2009 at 1:51 pm | Permalink

    …driving FROM Michigan (to Florida). Sorry.

  • Starmover
    Posted August 21, 2009 at 9:16 am | Permalink

    My vote is for Sublime green, since plum crazy and detonator yellow are on the way. I can’t tell you how disappointed I am after purchasing a 09 B5 blue SRT8 to find you are making it again in 2010. That really takes the “special” out of spring special. Perhaps this should be reconsidered, or make the 09 model a numbered edition to compensate us?

  • Vdrummer
    Posted August 21, 2009 at 11:13 am | Permalink

    Sublime green should make a comeback! B5 blue should be retired! I paid $750 extra (Canada) for my 2009 spring special srt8 which was just for the B5 blue color. Offering it again in 2010……..Not right!

  • PurpleShaft
    Posted August 23, 2009 at 1:01 pm | Permalink

    Your right Vdrummer, how come B5 gets another year and sublime and plum crazy will be lucky to get one year. They should number the cars on the dashes like they did with the Charger Daytonas if color is going to be an issue. They should just offer all of the colors all of the time and just change the stripe packages or grilles and taillights every other year.

  • MoparForever
    Posted August 23, 2009 at 5:10 pm | Permalink

    Spring is when everything turns green again and what better way to go green then offering Sublime green paint on all of the Challengers and maybe your other cars and trucks as well. A sublime Dodge RAM R/T sports edition would be pretty wild.

  • indyrider
    Posted August 23, 2009 at 6:32 pm | Permalink

    sublime green.
    make it happen dodge. I have $$$ waiting.

  • Got Mine
    Posted August 24, 2009 at 12:23 pm | Permalink

    When this car was first introduced it was supposed to be the competition for the new Mustang. I think Dodge is making a big mistake by not putting these cars into full production and brigning the price down to reality. I do have a B5 blue (which is not Richard Petty blue) and I won’t tell you how far I had to go to get it. If they came out with a Panther Pink I would be buying one of those as well. I agree with most people here. Offer the color for all models and let people order them. It is also pretty bad when I can get a FULLY loaded Camaro 2SS for $38,000 and I can’t touch a SRT8 challenger for that. Dodge open your eyes, you have customers out there if you came to a reality check.

  • indyrider
    Posted August 24, 2009 at 9:25 pm | Permalink

    continuing my rant for sublime green, look at the 2010 mustang customizer. That is what all car companies should offer the buyer!

    Dodge, lets make this happen!

  • PurpleShaft
    Posted August 24, 2009 at 9:44 pm | Permalink

    Sublime green and lets start offering that color the first day the 2010 models are available. Go Dodge!

  • RB Fan
    Posted August 24, 2009 at 11:49 pm | Permalink

    Sublime Is my color of choice.
    I also think the challenger price is way out of whack. The competition has better HP for the dollars. This car should be offered in a version much like the 1968 Road Runner. Base car, No luxuries , Big engine, Posi rear, low price, no warranty etc.. I have a 300C for traveling and want an affordable muscle car. I think these would sell like hot cakes and rekindle the muscle car era. When was the last time you saw a someone purchase a new car to take to the drag strip? I may be a dreamer but I think it could work.

  • jre
    Posted August 25, 2009 at 4:09 pm | Permalink

    Lol. . .

    Commenter group A.) “I waited til the 2010s and now I can’t get hemi orange!”

    commenter group B.) “I ordered B5 blue and now you’re going to make it for 2010, I thought mine would be special!”

    Clearly there’s no pleasing everybody.

  • PurpleShaft
    Posted August 25, 2009 at 6:45 pm | Permalink

    They have offered orange for two years and it is the most popular color. I think everyone who wanted an orange Challenger has purchased one by now. If not, maybe they will let you special order it. For that matter, I think all the cars should come to the dealer in primer and then you can select any color of the rainbow that you want it painted. The engine and trunk compartments could all be painted black and the door jambs could have plastic gray interior pieces covering up the color.

  • PurpleShaft
    Posted August 25, 2009 at 6:47 pm | Permalink

    That could be Dodges new slogan, “have it your way” and you could get a free whopper at the local Burger King while you wait for them to paint it.

  • hemiuberalles
    Posted August 25, 2009 at 10:14 pm | Permalink

    I think the high-impact colors should all be offered, all the time, BUT ONLY for end customer order… no dealer orders. Or limit the dealership to only one or two. That way they would still be available to anyone, but still exclusive to every owner.

  • indyrider
    Posted August 26, 2009 at 9:21 pm | Permalink

    sublime green, sassy grass green, jolly green giant, just offer green!

  • Starmover
    Posted August 27, 2009 at 6:07 am | Permalink

    Hey jre, Re your post on commenter group B, “I ordered B5 blue and now you’re going to make it for 2010,I thought mine would be special”.

    You think were just whiners but B5 blue was advertised and sold as a “spring special”. We paid $750 extra because it was special. I don’t think you would be lol if you paid that much extra only to have Dodge run it again the next year! You would feel ripped off too!

    I love my car, but Dodge has lost all concept of customer loyalty, and fairness. Its false advertising, and I feel betrayed!

  • jre
    Posted August 27, 2009 at 3:34 pm | Permalink

    1. They never claimed the spring special or the r/t classic were one model year runs at all. Just that they’re special packages.

    That’s the press release straight from It just talks about special packages, but not that they’re for 09 only. The paper brochure I have says the same.

    2.Even if they were supposed to be limited, the plant shutdowns and bankruptcy filings have meant that they only produced extremely limited numbers of the b5 blues. By the time they got production up they had a short amount of time to produce cars before the 2010 model year started. Many people who ordered 2009s haven’t gotten them yet so they are rolling those peoples’ orders over to 2010. They would have even more angry customers if they cancelled out their orders and replaced them with plum crazy cars.

    3.When dodge did decide to cut off the hemi orange color for the 2009s there was a huge uprising and it took bob frederick to change their mind and keep producing it for another model year.

  • Starmover
    Posted August 27, 2009 at 9:13 pm | Permalink

    jre,Obviously one of us has to look up the definition of the word “Special”. Also if you do read the brochure it says 2009, not starting from 2009 till whenever.

  • jst
    Posted August 28, 2009 at 12:48 am | Permalink

    When you only make 5 Challengers a day, they are all limited editions.

  • jst
    Posted August 28, 2009 at 12:51 am | Permalink

    Sublime for 2010, not B5 blue.

Post a Comment

Your email is kept private. Required fields are marked *