The Aries was produced from 1981 to 1989, and it was not only a popular and memorable car, it was an important car in the history of the Dodge brand. In fact, the Aries helped to save the company.
Reeling from the combined effects of a recession and a global energy crisis, in 1979 Chrysler was forced to seek government loan guarantees. Meanwhile, Chrysler chairman Lee Iacocca took the company’s case straight to the people in a series of television commercials. Looking straight into the camera, the…Read More