Tag Archives: Chrysler

What’s in a Name? Logos from Past and Present

Whats in a Name

 

Badges, scripts, emblems, logos…no matter what you call them, there’s plenty of mystique tied up in a vehicle’s nameplate.

 

When the Dodge brothers, Horace and John, built their first automobile back in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles inside, one white and one black, forming a six-pointed star. Old school machinists, the brothers were fiercely proud of their work and the emblem was their badge of honor.

 

Through nearly 100 years of Dodge…

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What’s in a Name? Logos from Past and Present

Road Trip with Steve Visits Chrysler HQ | Great Lakes – Auburn Hills, MI

Climb in the passenger seat and follow automotive journalist Steve Magnante on a road trip across America in an all-new 2013 Dodge Dart Rallye equipped with the 1.4L Multiair Turbo engine.

 

Steve will begin the road trip today with his first trip of the “Great Lakes Tour” taking him from Chrysler Headquarters to GingerMan Raceway in South Haven, Mich., to take the Dart to the track. During his journey, you’ll be able to follow along with video footage from the Dodge vehicle and Mopar® events he’ll attend to find hidden words and enter for a chance to win a trip…

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Road Trip with Steve Visits Chrysler HQ | Great Lakes – Auburn Hills, MI

1963 Dodge Dart GT

1963 Dodge Dart GT

 

For 1963, Dodge shuffled its product lineup, dropping the old Lancer compact and applying the Dart badge to an all-new product called the “senior compact” line. This latest Dodge Dart slotted into the traditional compact category, but with extra size, features, and style that placed it at the top of the class.

 

The wheelbase was lengthened from the Lancer’s 106.5 inches to 111 inches to provide more cabin space, especially for rear seat passengers.  A 170 cubic-inch Slant Six with 101 horsepower was standard, while a larger, 225…

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1963 Dodge Dart GT