Tag Archives: Chrysler

1957 Dodge Royal Sedan

1957 Dodge Royal Sedan

 

Don’t call them tailfins. According to the Dodge styling department, those are “vertical aerodynamic stabilizers” atop the rear fenders of this 1957 Royal Sedan.

 

The Dodge design team tested scale models of their 1957 body design in the wind tunnel, and the results in the lab were less than conclusive. But this we know for sure: In the showrooms, consumers couldn’t get enough of the futuristic, jet-fighter styling. Dodge sales that year set new records.

 

The Royal shown here is the middle trim level in the ’57 model lineup….

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1957 Dodge Royal Sedan

What’s in a Name? Logos from Past and Present

Whats in a Name

 

Badges, scripts, emblems, logos…no matter what you call them, there’s plenty of mystique tied up in a vehicle’s nameplate.

 

When the Dodge brothers, Horace and John, built their first automobile back in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles inside, one white and one black, forming a six-pointed star. Old school machinists, the brothers were fiercely proud of their work and the emblem was their badge of honor.

 

Through nearly 100 years of Dodge…

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What’s in a Name? Logos from Past and Present

Road Trip with Steve Visits Chrysler HQ | Great Lakes – Auburn Hills, MI

Climb in the passenger seat and follow automotive journalist Steve Magnante on a road trip across America in an all-new 2013 Dodge Dart Rallye equipped with the 1.4L Multiair Turbo engine.

 

Steve will begin the road trip today with his first trip of the “Great Lakes Tour” taking him from Chrysler Headquarters to GingerMan Raceway in South Haven, Mich., to take the Dart to the track. During his journey, you’ll be able to follow along with video footage from the Dodge vehicle and Mopar® events he’ll attend to find hidden words and enter for a chance to win a trip…

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Road Trip with Steve Visits Chrysler HQ | Great Lakes – Auburn Hills, MI