Tag Archives: Convertible

The Dodge Heritage Series: Part 4, 1950-1959

1955-Dodge-Royal_Lancer

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 4 in the series.

 

The 1950s were an exciting time at Dodge. The decade featured a long, impressive list of engineering innovations and bold, new styling that led the American auto industry.

 

With its sibling brands at the Chrysler Corporation — Plymouth, DeSoto and Chrysler — Dodge introduced the Forward Look in 1955. This unique styling language, developed by Vice President of Design Virgil Exner, featured sleek, swept-back lines, aggressive grille openings and dramatic tail…

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The Dodge Heritage Series: Part 4, 1950-1959

Dodge Firearrow IV Convertible

Dodge Firearow IV Convertible

 

In 1953 and 1954, Dodge created a handful of very special concept cars bearing the Firearrow name. To this day, experts count the Firearrows among the most beautiful and distinctive Dodge vehicles ever built.

 

The four-seat convertible shown here is Firearrow IV, the final edition of the series. Like its predecessors, the Firearrow IV was a collaboration between the Chrysler design director Virgil Exner and famed stylist Luigi Segre of the Ghia design house in Turin, Italy. The 119-inch wheelbase chassis and Red Ram HEMI® V8 engine were…

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Dodge Firearrow IV Convertible

1950 Dodge Coronet Diplomat

1950 Dodge Coronet Diplomat

 

In 1949-50, a hot new fad was sweeping through the auto industry: the hardtop convertible. Here’s Dodge’s contribution to the styling trend, the 1950 Coronet Diplomat.

 

When first you hear it, the term “hardtop convertible” sounds like an oxymoron—like “constant variable” or “jumbo shrimp.” Hold on, and we’ll make some sense of it. In the late ’40s, industry product planners discovered that many new car buyers, especially young people, purchased convertibles but then seldom if ever took down the tops. Perplexed by this curious fact—convertibles were significantly more…

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1950 Dodge Coronet Diplomat