Tag Archives: Dodge history

The Dodge Heritage Series: Part 3, 1940-1949

1949-Dodge-Wayfarer

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 3 in the series.

 

The Dodge brand entered the 1940s in the same way as the rest of America: with a new sense of confidence and optimism.  Slowly but surely, the country was lifting itself out of the Great Depression. Dodge produced over 225,000 vehicles in 1940, marking its eighth consecutive year as one of the top five selling cars in the USA.

 

But after December 7, 1941, and the attack on…

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The Dodge Heritage Series: Part 3, 1940-1949

Where Dodge Was Born

Where Dodge Was Born

 

At the corner of Beaubien and Lafayette Streets in Detroit’s downtown entertainment district, there’s a handsome old brick structure known as the BoydellBuilding. It’s a bustling, happy place with several popular restaurants on the ground floor.

 

The Boydell Building was a busy place back in 1901, too, but for an entirely different reason. Back then, this was the center of Detroit’s industrial district, and the ground floor of this very same building was occupied by Dodge Brothers, Inc., one of the fastest-growing businesses in the city.

 

In around September…

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Where Dodge Was Born

1915 Dodge Brothers Touring

When the Dodge Brothers, John and Horace, introduced their first car to the public in 1915, their company was already one of the largest and most experienced automakers in America.

 

In their giant plant in Hamtramck, Michigan, later to become known as Dodge Main, the Dodge Bros. built many of the components for Henry Ford’s Model T, becoming fabulously wealthy in the process. Deciding that both Ford and Dodge Bros. would have a more secure future if the brothers went their own way, they established their own car brand in…

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1915 Dodge Brothers Touring