Tag Archives: experiential marketing

Interview with Michael Curmi, Head of Experiential Marketing

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC. His primary role with the company is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with…

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Interview with Michael Curmi, Head of Experiential Marketing