Tag Archives: HEMI

The Marketing of Speed and Horsepower

The automotive world has changed a great deal in the 50 years since the muscle car era. Madison Avenue is no longer dominated by a male culture, the average lunch no longer mandates three Manhattans’ or other high-octane concoctions once referred to as ‘brown water’. We’d like to think that everything is a little more gentle than it once was. The truth be told is that the musclecar business was never, has never, and will never be a bastion of political correctness. You either had the…

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The Marketing of Speed and Horsepower

Hertz Rent a HEMI®

 
Spring is here and summer is rounding the corner which means vacation time for many of you. If you’re flying into a fun destination with your spouse or buddy and need a rental car that is exciting to drive and has the valets scrambling to park it front of that Four-Star restaurant, Hertz has the ride for you.
 
Through their new Adrenaline Collection™, you can now reserve a 2011 Challenger R/T at San Diego, LAX, Vegas, Phoenix, Houston, Dallas, Miami, Orlando, JKF and other select…

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Hertz Rent a HEMI®

Happy 426 Day!


 
We noticed today’s date and thought how iconic three numbers in a certain order can be – 426.
 
In the world of engine displacement, 426 cubic-inches has had an illustrious past when the words “Max Wedge” and “HEMI®” followed these magical numbers. It was the arrival of 426 Max Wedge in 1963 that made our Dodge B-body (and Plymouth cousins) serious contenders at the drag strip. Fabled teams like the Ramchargers, Golden Commandos and many others won numerous events and buried many quarter-mile ET and MPH…

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Happy 426 Day!