Tag Archives: history

From The Archives: “Coke Bottle” Charger Introduced


In 1968, two years after production officially began, Dodge rolled out a new body style for the popular Dodge Charger muscle car and unknowingly introduced what would eventually become one of the most iconic cars in American history. Sporting curvier front fenders and rear quarter panels, the ’68 model was the first Charger to feature the famous “Coke bottle” styling and was widely praised by the automotive community for its eye-catching design. Today, this particular generation (1968-1970) remains one of the most popular thanks to the Charger’s famous…

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From The Archives: “Coke Bottle” Charger Introduced

Watch the New Ad “Coming Home”

In case you missed it during the bowl games this weekend, Chrysler debuted a new TV ad that showcases the enduring history of the entire brand, starting with a 1930’s Chrysler Airflow and also featuring Dodge, Ram, and Jeep. “This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” said…

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Watch the New Ad “Coming Home”