Tag Archives: Iconic

What’s in a Name? Logos from Past and Present

Whats in a Name

 

Badges, scripts, emblems, logos…no matter what you call them, there’s plenty of mystique tied up in a vehicle’s nameplate.

 

When the Dodge brothers, Horace and John, built their first automobile back in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles inside, one white and one black, forming a six-pointed star. Old school machinists, the brothers were fiercely proud of their work and the emblem was their badge of honor.

 

Through nearly 100 years of Dodge…

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What’s in a Name? Logos from Past and Present