Tag Archives: Lee Iacocca

The Dodge Heritage Series: Part 7, 1980-89

1982 Dodge Aries

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 7 in the series.

 

The 1980s at Dodge featured two key products that changed the brand and the industry forever: the K-car and the minivan.

 

Introduced in 1981, the Aries (above) was the Dodge version of Chrysler’s innovative K-car, featuring clean, honest styling, front-wheel drive and a rugged and powerful 2.2-liter engine. Two-door coupe, four-door sedan and station wagon styles were offered, all engineered for…

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The Dodge Heritage Series: Part 7, 1980-89

1982 Dodge Aries

1982 Dodge Aries

The Aries was produced from 1981 to 1989, and it was not only a popular and memorable car, it was an important car in the history of the Dodge brand. In fact, the Aries helped to save the company.

 

Reeling from the combined effects of a recession and a global energy crisis, in 1979 Chrysler was forced to seek government loan guarantees. Meanwhile, Chrysler chairman Lee Iacocca took the company’s case straight to the people in a series of television commercials. Looking straight into the camera, the…

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1982 Dodge Aries