Tag Archives: Little Red Truck

1978 Dodge L’il Red Express Truck

1978 Dodge Lil Red Express Truck

 

 

Strange but true: In 1978, the hottest domestic production car sold in America … well, it wasn’t a car. It was a pickup—the Dodge L’il Red Express Truck, a factory hot rod with the quickest zero-to-100 mph time of any American-made vehicle that year.

 

In the late 1970s the auto industry was struggling to meet strict new emissions and fuel economy requirements. The advanced electronic control systems used to achieve maximum efficiency on all vehicles today weren’t yet developed. As a result, performance suffered—V8 engines were…

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1978 Dodge L’il Red Express Truck