Tag Archives: magnum

Friday Fight

Friday Fight

Let’s play pretend. What if you were allowed to have your choice between these two unique, custom-crafted Dodge concept cars?  You can take home only one, but it’s all yours.  Which of these priceless collector cars would you select to have in your garage?

 

First is the Dodge Copperhead, a two-seat sports car unveiled at the 1997 North American International Auto Show in Detroit.  Just one of its memorable features was the paint, a specially mixed color called Copper Fire Orange that was applied in 37 painstaking coats. With a multichromatic pigment…

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Friday Fight

LX & Beyond Nationals Wrap Up

 

This past weekend, hundreds of late-model Dodge musclecar fanatics rolled into Quaker City Dragway for the annual LX & Beyond Nationals. The racing action was hot as many competitors stepped up their game over during the off-season and found more power in their GEN III HEMI® engine combinations.  Our friends over at SRT brought down a 2012 Charger SRT8 (along with its Chrysler and Jeep SRT8 cousins) for all of us to drool over. At night, the participants and some of the SRT Engineers hung out in the parking lot…

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LX & Beyond Nationals Wrap Up

The Marketing of Speed and Horsepower

The automotive world has changed a great deal in the 50 years since the muscle car era. Madison Avenue is no longer dominated by a male culture, the average lunch no longer mandates three Manhattans’ or other high-octane concoctions once referred to as ‘brown water’. We’d like to think that everything is a little more gentle than it once was. The truth be told is that the musclecar business was never, has never, and will never be a bastion of political correctness. You either had the…

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The Marketing of Speed and Horsepower