Tag Archives: model line

Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack


 

 
The Scat Pack and its Bees shows up in 1968

 

There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘JonesesÂ’) all helped create the desire that would lead a buyer to come and see what all the excitement was about. As the era of the performance car developed in the 1960s, Dodge decided to go one…

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Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack