Tag Archives: plum crazy

HEMI® Orange and Plum Crazy Return

2013 Challenger Plum Crazy

They’re back!

 

In the swinging ‘60s, Dodge introduced an entire palette of far-out exterior colors for its world-beating muscle car lineup. Known as High Impact Paint (H.I.P. for short), the assortment of groovy hues included Go Mango, Sublime, and Citron Yella. The wild paint schemes helped to make Dodge a style leader of the muscle car era.

 

Now Dodge has gone back to the vaults and returned with two of its most memorable colors, Plum Crazy and HEMI Orange. Plum Crazy is available exclusively on the 2013 Challenger R/T…

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HEMI® Orange and Plum Crazy Return

Dodge Adds Color to Your Life!

Classic Colors

 

There’s a long-standing tradition at Dodge: No boring cars. And that means no boring colors.

 

Back in 1969, Dodge designers shook the automotive scene to its core with a crazy palette of exterior paint colors for the company’s already wild muscle car lineup.  They gave the colors equally far-out names:  Hemi® Orange. Go Mango.  Citron Yella. Sublime. Panther Pink. Top Banana. And Plum Crazy, like on the Charger above.

 

If you think those names are wild, check out the ones the bosses reportedly shot down: Statutory Grape.  Catchme Copper. You can see…

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Dodge Adds Color to Your Life!

A 1970 Dodge Charger R/T Brought Me to the Brand

 
For some of us, becoming a Dodge fan wasn’t so much of a choice as it was an inherited trait. If you were born into a Mopar family, you know what we’re talking about. Maybe mom and dad had a Dodge in the driveway while you were growing up, or maybe it was an older brother or that cool uncle that introduced you to what it means to have a V8 under the hood. Kurt Balhorn knows all about having Mopar in his bloodstream. His father had both…

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A 1970 Dodge Charger R/T Brought Me to the Brand