Tag Archives: Polara

The Dodge Heritage Series: Part 6, 1970-1979

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 6 in the series.

 

 

1978-dodge-magnum

 

 

Evolution was the theme for Dodge in the 1970s. By 1978, the familiar Dodge Charger, the muscle car of the 1960s, had evolved into the elegant Dodge Magnum XE — the refined personal luxury coupe you see above. The sporty V-8 engine and bucket seats remained, but now the focus was on comfort and convenience features, and the Magnum XE proved to be a popular seller in its category.

 

As Dodge…

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The Dodge Heritage Series: Part 6, 1970-1979

The Dodge Heritage Series: Part 5, 1960-1969

1969-dodge-sixpack-superbee

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 5 in the series.

 

The 1960s were a memorable time for Dodge. It was the golden age of the American muscle car, and Dodge was on the cutting edge of performance, engineering and styling and would lead the way in producing some of the most exciting cars of the era.

 

Dodge didn’t offer just one high-performance nameplate during these years, but an entire lineup of cars with industry-leading muscle and flair. While the early 1960s…

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The Dodge Heritage Series: Part 5, 1960-1969

1964 Dodge Custom 880 Convertible

1964 Dodge Custom 880 Convertible

 

Here’s one of the largest and most expensive convertibles ever found in Dodge showrooms: the 1964 Custom 880 Convertible.

 

Riding on a luxurious 122-inch wheelbase and featuring a base price of $3,850, the 880 Custom Convertible was a whole lot of car. The Dodge brand, introduced to the public in 1914, was celebrating its golden anniversary in 1964, and the 880 Custom was the flagship of the line that year.

 

We know the sleek red job shown here is the top-of-the-line 880 Custom in two ways: the bright…

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1964 Dodge Custom 880 Convertible