I was about 12 years old when I became Dodge Material (as the classic magazine ads of the ‘60s called Dodge owners). Though my (now) 51-year-old “neck top computer” has stored — and forgotten — volumes of information in the four decades since, I distinctly recall two hugely influential fan-making Dodge events as if they happened last week….Read More
Tag Archives: Polara
Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 6 in the series.
Evolution was the theme for Dodge in the 1970s. By 1978, the familiar Dodge Charger, the muscle car of the 1960s, had evolved into the elegant Dodge Magnum XE — the refined personal luxury coupe you see above. The sporty V-8 engine and bucket seats remained, but now the focus was on comfort and convenience features, and the Magnum XE proved to be a popular seller in its category.
As Dodge…Read More
Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 5 in the series.
The 1960s were a memorable time for Dodge. It was the golden age of the American muscle car, and Dodge was on the cutting edge of performance, engineering and styling and would lead the way in producing some of the most exciting cars of the era.
Dodge didn’t offer just one high-performance nameplate during these years, but an entire lineup of cars with industry-leading muscle and flair. While the early 1960s…Read More