Tag Archives: R/T

Take A Trip Back In Time With Carlisle’s Retro Chrysler Dealership

 

No, you’ve not stepped back into another dimension of time. Even though the images appear to be of a Dodge dealership from the Nixon era, they were in fact taken today. While at the All-Chrysler Nationals, we temporarily travelled back in time to when you could drive a brand new 1971 Dodge Charger R/T off the dealer lot. “Why yes sir, we have both the 440 Six Pack and 426 HEMI in stock for immediate delivery.” If only we could go back and purchase that Challenger R/T or Demon 340…

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Take A Trip Back In Time With Carlisle’s Retro Chrysler Dealership

The Marketing of Speed and Horsepower

The automotive world has changed a great deal in the 50 years since the muscle car era. Madison Avenue is no longer dominated by a male culture, the average lunch no longer mandates three Manhattans’ or other high-octane concoctions once referred to as ‘brown water’. We’d like to think that everything is a little more gentle than it once was. The truth be told is that the musclecar business was never, has never, and will never be a bastion of political correctness. You either had the…

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The Marketing of Speed and Horsepower

R/T, More Than Just A Badge!


 
The R/T nameplate has as much heritage to the Dodge brand as HEMI®. Both equally resonate among passionate enthusiasts all over the globe. First introduced in 1967 on the Dodge Coronet model, the R/T package was much more than just flashy wheels and some badges plastered all over the bodywork. Short for “Road” and “Track”, the Dodge engineers and product planners did their homework and when the R/T made its debut. Instead of going with the sedate 383, the team insisted on making sure the new 375…

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R/T, More Than Just A  Badge!