Tag Archives: Scat Pack

Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack


 

 
The Scat Pack and its Bees shows up in 1968

 

There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘Joneses’) all helped create the desire that would lead a buyer to come and see what all the excitement was about. As the era of the performance car developed in the 1960s, Dodge decided to go one…

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Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack

From the Archives: Dodge Flexes Muscle with Charger R/T

In 1966, the Dodge Charger hit the American road for the first time and forced the competition into whimpering submission. In 1968, with still no serious contenders in sight, Dodge shifted into top gear with the introduction of the Charger R/T. Although it featured the same radical redesign as the rest of ’68 coke bottle brood, the Charger R/T was a world apart. The Road/Track package had been created exclusively to identify high performance Dodges, which meant…

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From the Archives: Dodge Flexes Muscle with Charger R/T