Tag Archives: Super Bee

1970 Dodge Coronet R/T

1970 Dodge Coronet R/T

 

With its wild twin-nostril grille and integrated front bumper, the 1970 Dodge Coronet R/T is one of the most distinctive-looking muscle cars of the era. It’s virtually impossible to mistake the ’70 R/T for anything else—it’s that different.

 

The unique front end treatment was created by Dodge stylist Diran Yazejian, a graduate of the prestigious Art Center College of Design in Pasadena, California. While the bumper looks like two separate components, it’s actually one continuous stamping with sheet metal covering the middle. The look tends to be highly…

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1970 Dodge Coronet R/T

Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack


 

 
The Scat Pack and its Bees shows up in 1968

 

There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘Joneses’) all helped create the desire that would lead a buyer to come and see what all the excitement was about. As the era of the performance car developed in the 1960s, Dodge decided to go one…

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Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack

The Dodge Life Store Is Now Open for Business!

For all of you who aren’t content to simply wear the Dodge logo on your hood, the brand new Dodge Life store is now open to let you proudly emblazon every aspect of your life with the car brand you love best. We’ve got t-shirts, hoodies, even die-cast cars, with more items being added soon. Some of the highlights:


Dodge Super Bee Thermal Tee ($32.95)

This unisex long-sleeve shirt comes emblazoned with the classic Super Bee logo in gray on the front.



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The Dodge Life Store Is Now Open for Business!