Tag Archives: v8

The Dodge Heritage Series: Part 6, 1970-1979

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 6 in the series.

 

 

1978-dodge-magnum

 

 

Evolution was the theme for Dodge in the 1970s. By 1978, the familiar Dodge Charger, the muscle car of the 1960s, had evolved into the elegant Dodge Magnum XE — the refined personal luxury coupe you see above. The sporty V-8 engine and bucket seats remained, but now the focus was on comfort and convenience features, and the Magnum XE proved to be a popular seller in its category.

 

As Dodge…

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The Dodge Heritage Series: Part 6, 1970-1979

1999 Charger R/T Concept

1999 Charger R/T Concept

 

The Charger badge had been missing from the American car market for nearly 12 years when Dodge introduced a totally new concept vehicle bearing the well-known nameplate: the 1999 Charger R/T.

 

This new Charger was a bold departure in a number of ways. First, it had four doors. All previous Chargers had been two-door coupes. This was also the lightest, lowest and sleekest Charger yet, only 187 inches long, with a curb weight of 3,000 pounds—more than 650 pounds lighter than earlier Chargers. The concept shared a common…

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1999 Charger R/T Concept

1961 Dodge Dart Phoenix

1961 Dodge Dart Phoenix

 

Strange but true: The first Dodge to wear the Dart nameplate wasn’t a compact sedan like the 2013 Dodge Dart. It was a mid-sized sedan produced from 1960 to 1963. Stranger yet: The name originally chosen for this car wasn’t Dart. It was Zipp.

 

How’s that for a car name—Zipp? Reportedly, the name tested extremely well in consumer surveys.

 

However, the Zipp name was dropped before introduction (fortunately, perhaps) in favor of Dart, and this first generation of models using the name was very successful for Dodge. The Phoenix…

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1961 Dodge Dart Phoenix