Tag Archives: Zipp

1961 Dodge Dart Phoenix

1961 Dodge Dart Phoenix

 

Strange but true: The first Dodge to wear the Dart nameplate wasn’t a compact sedan like the 2013 Dodge Dart. It was a mid-sized sedan produced from 1960 to 1963. Stranger yet: The name originally chosen for this car wasn’t Dart. It was Zipp.

 

How’s that for a car name—Zipp? Reportedly, the name tested extremely well in consumer surveys.

 

However, the Zipp name was dropped before introduction (fortunately, perhaps) in favor of Dart, and this first generation of models using the name was very successful for Dodge. The Phoenix…

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1961 Dodge Dart Phoenix