First Look: Detonator Yellow

You wanted it, you got it: A sneak peek at the new Detonator Yellow Challenger (as requested in some of the comments). More and better pictures are coming, but you get the idea.  We’re sure you’re salivating anyway.   Info on ordering and another image after the jump.





Ordering the high-impact colors comes up a lot in comments, so here’s the skinny: Dodge typically makes a limited high-impact color available for ordering for at least 8 weeks…Detonator Yellow was open for about 10 weeks, for example.  We expect Plum Crazy, the currently available high-impact color, will be open about 12 weeks, maybe longer.  Orders are placed about 60 days before production starts, so get your order in while you can!

We’re keeping an eye out for more color news, so stay tuned.


  • yellow rt

    That makes the wait worthwhile. My new exhaust is here and waiting. The months of waiting for my order are about to pay off. Please do not reopen the color and do not run the plum too long either. Keep the colors special, that is why they are SPECIAL colors. Does this mean that production will begin soon?

  • yellow rt

    That makes the wait worthwhile. The exhaust is here now I need my car. Please do not reopen yellow and do not over run the plum, that is what makes special colors special. Do not over run them like B5. Run em and then bring em back in a couple of years. Keep the special colors special and continue to offer different ones through out they years, that is how to get me to buy another. Man I cant wait

  • indyrider

    Nice job Dodge Boyz!!!!

    And I AM keeping an eye out for more color news, such as SUBLIME GREEN!!!!!!!!!!!!

  • coolmancool

    Thanks for listening and we really appreciate the picture.

  • jre

    You guys are listening. THIS is the type of post we wanna see. Thankyou.

    (Oh and since you’re listening, phoenix v6 and better color options for the 2011s and you’ve got a buyer)

  • MoparzRule

    That is great that we are finally being heard. Just keep us in the pipeline and you won’t hear so many complaints. Keep the updates coming! Stay in touch once a week so we know you are listening. Thank you.

  • Plumcrazy

    I think Yellow RT is wrong. I think the high impact colors should be more available. There are a TON of mopar enthusists who would LOVE to see a plumcrazy v6, or a B5 available on the v6 model. I personally will be buying a R/T but I think the colors need to be available much longer than they are, especially since there is absolutely no advertising on the Challenger. Outside of our little circle of Mopar enthusists, the majority of the general public have no clue at all that there even is a Detonator Yellow or Plumcrazy Challenger available. If you limit the time the colors are available, the car has zero time to sell itself as once in the showrooms the colors are no longer going to be available at this rate.
    Lets loose some of the everyday colors and add the high impact colors to the list.

  • yellow rt

    My point is that if you offer high impact colors all the time as Plumcrazy suggests then they are just another color. If they had plum and yellow and whatever from day one they would just be regular colors sitting on the lot and not causing the excitement that they do when they come out once in a while. The only color that has staying power for a prolonged run and that could remain special was Hemi orange. If you want the limited car you have to pony up the cash, not a v6 for the soccer mom.

  • Matthew

    “My point is that if you offer high impact colors all the time as Plumcrazy suggests then they are just another color.”

    Yes, we want more colors. Do I really have to buy a Hemi for an extra $11K to get Plum? Give me a break.

  • JR

    I say limit the high impact colors to SRT only.

  • JR

    BTW, that pic of Detonator Yellow Challenger above is not accurate at all. Go look at a 2009 Ram Sport pickup in person and you will see what that color REALLY looks like.

    Looks a LOT better than this photo.

  • A100guy

    Got my order in for a SRT8 Plum Crazy Challenger. Went to 2 dealers, the first said couldnt be ordered in the R/T and he wanted 5k over MSRP. The second said he could order it in R/T and SRT and it would be sold at MSRP. Go figure! Will they come w/ numbered dash plaques?

  • Mark Mallie

    A100guy: We will not be numbering Plum Crazy Challengers.

    What is the opinion on numbering in general?

  • b5cuda

    Its a damn shame and a joke that plum crazy or b5 blue cant be put on a v6 se challenger,i see dozens of calibers,avengers and other turdmobiles in b5 blue running around,i wouldnt be buying a new challenger to go drag racing in,thus no need for a hemi 5.7 or 6.1,plus the fact that i cant afford a r/t or a srt(i can barely afford a s/e for gods sakes,i test drove a v6 and had plenty of power for me as a DD,if i want to race i have old school mopars for that.the high impact colors should be offered across the board as they were back in in day (70-74).
    challenger s/e not just for “soccer moms”
    put the high impact paint on the s/e,get them out front on the lots and they will sell

  • A100guy

    To Mr Mallie: Guess you really do read this……..Anyways, I think numbering will make the cars more exclusive. My vote is for numbering….for what its worth.

  • Pistol Grip

    A100guy and all….
    For anyone who is having problems ordering a car or just wants a great hassle free experience, give Bob Frederick a call or email him. Bob is a not a great salesman, he’s a great business man, very rare these days. He knows the business and is a straight shooter. He has done everything he said he would do, kept me informed on the order status, and he answers his cell phone. Ordering is hassle free. You don’t have to worry about him promising to do something or honoring a price, he puts in writing and stands by his word. No matter what part of the country you are from, give him a call. If you don’t want to pick it up or have him deliver to your house, do a courtesy delivery to a local dealer. Want a sublime or other future color, call him and give him a deposit, He will place your order the first available day.

    Contact Bob at:

    Email: stpcharger@zoominternet.net
    Cell (330)550-5432

  • Pistol Grip

    Mr Mallie,
    Numbering does make the car unique, but only if it is limited production, i.e., DY. It would get a little confusing with numbering different models of the same color.

    I vote for numbering just the SRTs, or if you number all one color, different numbering scheme for the RTs and SRTs. Too late for the DYs?

  • yellow rt

    To Mr. Mallie, I for one like that the colors are limited and short runs, keeps them interesting. That is why Plum is so sought after, because it was only offered for a short time in 70 -71. Putting numbered plaques in the car is fantastic. I only hope though that the yellow one I have on order is brighter than the yellow in the photo. It needs to be very bright and a pure yellow to really make it pop on the road. Also will the yellow and plum cars , the RT Classic and the SRT8 have matching seat stitching, Thanks in advance for your reply.

  • coolmancool

    I think the numbered dashed makes them more special and will probably help them retain their value. In addition, if Dodge products hold their value, then that will increase their resale value and make them more marketable. Keep the good stuff coming…..Sublime.

  • Norm Kowalski

    Pistol Grip wrote: “…give Bob Frederick a call….” I think that is excellent and kind advice for those living in the U.S. and I would certainly take it if I weren’t Canadian. Unfortunately, for Canadians, even, I believe, those working for Dodge building these great machines at the Brampton plant, Chrysler Corp. Canada will not honour warranties on vehicles reimported from the U.S. Please change this policy NOW and let me buy the car I love from a dealer who cares about his customers instead of the shysters that we have in my hometown north of the border. If any Canucks know of a Canadian dealer who is a straight shooter like Bob, please post the contact info here. From what I’ve heard from my fellow Mopar fans in Canada, it is extremely hard to find a Canadian dealer who makes the experience of buying a Dodge Challenger anything other than very unpleasant. By the way, thank you to RLD for the new and improved look to this blog. Excellent change! :)

  • Stevo

    y doesn’t dodge offer HID and projector headlamps on any of there cars. BMW cost abot the same and they offer it

  • Howard Dove

    To all those who support limiting the colors/numbering etc: It is obvious you don’t remember the original colors/cars from 70-71, or you never owned one. The reason I say this is because if you did you would remember that plum crazy, limelight etc. was available on ALL the models, even your basic slant six Duster or Dart. Those cars were cool and even the average guy could afford one. “Just keep the special colors for us elite who can afford an SRT” mentality is only going to hurt Mopar in the long run. If you support that, maybe you should go buy a Corvette. Run the colors for only one or two years if you want, but make it available on the SE. Thanks for listening Mr. Mallie.

  • jre

    My opinion is you don’t have to purposely limit these colors to keep them special.

    Example:

    The first year the new mustang come out there was a color called legend lime. They ran it for the full 2005 model year, anybody could order it on any model. However, it was not your typical color, and therefore dealers ordered them in more limited quantities, and stuck with the “safe” colors like they usually do. However, at any point during the 2005 model year you could have gone in and ordered one. The end result was that there were only about 8000 legend lime cars produced, out of 160,000 mustang sales that year.

    And that’s without having short ordering windows and special package requirements to get it.

    I don’t think there’s anything wrong with having special limited colors or packages, but that doesn’t mean the basic choices need to be so boring and limited. Everything on the V6 is just a rehash of the charger sedan colors. Red is ok, but a little overdone on sports cars, and not very original.

    I’d love to see the high impact colors on V6s, but really, I just want some more interesting choices. Burnt Orange? Go Mango? Something similar to snakeskin green from the viper would be awesome.

  • Bill Byford

    Bring Back B5 Blue in the R/T. I own a 71 R/T in the same color and missed my chance due to the bk of Chrysler………Open it up and keep the cool colors coming.

  • Dave

    I love the HIP colors!! I own a Plum Crazy Daytona and would love to pull up to see a challenger in the same color!!! During my weekly commute I share the trip with a Torred challenger and boy do we get the looks. Cars like this, in this not your everyday driver colors really showcase to those non dodge guys/gals take notice of what (we) Dodge have to offer!!!

  • Gordon

    I like the color My 70 M46 Barracuda is going to be this or the original limon twist.

  • brunowork

    To all Canadians looking for an honest dealer contact Crestview Chysler in Regina , Sk. They sold me my 2008 SRT 8 at MSRP when they knew I was prepared to pay $5000 over MSRP .They rationalized that it was not ethical to charge a loyal customer greater than MSRP . As of about 10 days ago they had two SRT’s and one RT in stock.

  • CurtisClassic

    I love the new look of Red Letter Dodge. Great pics. I ordered a DY Classic from Bob Frederick on 8/3/09 and I am really looking forward to delivery of the car sometime in December or January. I won’t be driving it in the snow but going into the garage this winter is going to be real fun!. Dodge, thanks for listening….

  • TCB5Hemi

    For the pro number folks out there all cars are number through the vin. Regarding colors the old cars of the 60s & 70s had about 26 different colors. This was back in the day. Now everything is computer controlled and we have less choices go figure. Need more colors and the colors should be for all the models. That’s how it was done in the day. Model diferences should be performance driven not color driven. Now that said. I just bought a B5 SRT8 because I wanted B5. So limiting colors does motivate the sale, however it works the other way too, Had I not been ready to buy and missed the B5 window, then I would have just lost interest all together and more than likely bought an old project muscle car like a 68 Charger and started a resto-mod. And one more thing. The dealers with the ADM can take that and shove it. I WON’T buy ANY car with adm. Period. Chrysler needs to crack heads on this practice.

  • OldMOPars

    Yello RT your wishes regarding limited times for colours are laughable.

    These cars are not collectable. They are mass produced and restricting colours to small time periods only allows you to build these cars up in your mind.

    The originals are collectable only because they were built to tear up the streets for short periods of time and not everyone could afford to buy the top dog. Colour helped but those cars were never built nor sold with future value in mind.

    Purple was one of the worst colours ever with premature fading and just general poor quality.

    Buy your car and enjoy it.
    Drive the wheels off it and forget about future value.

    With very very very few exceptions, the attempts at building ‘collectable Limited Edition Cars’ has blown up in the face of miss-guided buyers.
    Serves them right.

    Collectability and value were earned, not created by company’s marketting claim or some piece of paper or special number or sticker on your car.

    Let us all know how much more valuable your Yellow Challenger is over a black, orange or any other car is in the future.

    Hockey/Baseball card marketing is for losers.

  • yellowrt

    oldmopar, you are correct that on a new car color does not affect the value in the near future. Anyone that thinks a new car will not lose value over time is wrong, but in 30 years, it will make a difference. I have about 15 cars in my collection some worth 150K. Trust me I will drive the car like I stole it, already have aftermarket add ons waiting to go on it. My biggest point is that I will pay more to have a car in a color that I do not see on every corner. That is why I prefer collectror cars to new cars anyday. This Challenger will be my everday car but I want it to stand out also

  • coolmancool

    OldMOPars is correct. Nobody was thinking about collecting cars in the old days, especially mopars, they bought them to tear them up because next year’s model was always faster and better. We need to continue this practice of coming up with better looking cars that are faster and more fuel efficient. Cars that have computers on board will never be worth anything because they will not keep on the electronics in the warehouse (it would be too expensive). If you want a collectible, buy an old mopar from the 60s and 70s. Buy a new car because you want to drive it and enjoy it. You only live once, so get the car you want and run the living daylights out of it. Hopefully, next year’s model will be better and faster. Buy a mopar and lets see them on the streets. Be patriotic, buy a mopar, and get this country out of a recession.

  • hemiuberalles

    Mr. Maille, rather than a dash plaque, why not a different shifter knob and steering wheel covering? It should be cheap enough to build and yet provide the variability people want.

  • Dustin

    Add the pink from 70-71 and also sublime

  • PurpleHaze

    I think colors like DY or PC should be marketed EXACTLY as they are. that being in limited quantities and models. I used to like B5 Blue until I started seeing it on every other cheapo Dodge product. How exclusive is that? There are way to many B5′s available right now. If I were one of the people that originally ordered them back in the spring, I’d feel ripped off because I was led to believe there would be limited availability. Nobody wants what everybody and anybody can have.
    Regarding numbering, it’s a total farce and doesn’t mean a thing. Look at the original numbered hemi orange SRT’s out there. I read posts from people that paid up to $15,000 over invoice by ordering one when first able to. They later found out that they just got some randomly numbered vehicle the same as anybody else regardless of the order the car was actually made. Their hemi orange color, which was supposed to be offered for a limited time, can still be found sitting on lots even now as I write this.
    If you say you’re going to offer a limited run on a given color, STICK TO THE PLAN! Sorry, I don’t want to see plum crazy on Dodge Calibers or a ton of Challengers or I wouldn’t have ordered mine. I like the fact that if/when I do see a DY or PC Challenger out there, I’ll know it’s either an RT Classic or an SRT8 and nothing but.
    You can say, “back in the day…..blah blah blah” but, “back in the day”, there wasn’t a $20,000 difference between the bottom and top of the line models. Sorry, but if I’m shelling out big dollars for a car I don’t want it to be mistaken for any other. If you think that’s selfish, you may want to come out of your cave and take a look around. In virtually ANY other market, that’s the way it is.

  • yellowrt

    Right on purplehaze, let the whiners whine. They probably will not buy a challenger anyway, they will stick with their kia. Buy American.

  • coolmancool

    PurpleHaze and yellowrt, we understand your point that you are shelling out a lot of money to purchase a Challenger, especially in the color of your choice. However, if Dodge can capture the youth market and offer the bright “high impact” colors that attract kids to cars, then they should. You are not going to live forever and either is Dodge if they don’t offer exciting cars to everyone. We need people to replace you at an early stage in their life so they will by loyal Dodge customers as you and me are. You may want to change the color shade a little for a Caliber or Avenger where it is more flueorescent or something more attractive to the youth market, but we still need exciting colors for everyone. Offering black, white, silver and red is pretty boring and will not make you stand out. Personally, I think the car sells itself and I know you wouldn’t purchase a Caliber over a Challenger just because it came in Plum Crazy or Detonator Yellow. Again, Dodge has to capture the youth market to prevent last summers disaster and yes the youth market colors can be similar but not the same. There does need to be a compromise somewhere.

  • jre

    “I used to like B5 Blue until I started seeing it on every other cheapo Dodge product.”

    B5 blue was first offered on the Charger last year. Then they made it available on the Challenger. There are no other dodge models that are available in B5 blue.

    Anyway, like I said earlier, exclusive colors are fine, but that doesn’t mean the regular colors have to be lame. Even the regular R/T has the same boring color choices as the V6.

    Try dumping Deep Water Blue and Titanium for the Surf Blue and Sunburst Orange from the caliber or something. The metallic yellow from the demon concept would be awesome too:

    http://www.flickr.com/photos/foxbox4/1187626253/

    Those guys who have money to splurge on special editions can continue to do so. My money, however, is more limited, and therefore I am waiting to spend it on a car with the options I really want. 25k is a lot to spend and I don’t want to have any regrets.

  • prowler

    First Dodge doesn’t make “cheapo” products. Second, only the Charger had that color. No other Chrysler product had it. And it was a very short run!!

  • purplehaze

    Sorry, I should have said Chrysler products, not Dodge. Take a look at the PT Cruiser and tell me “surf blue pearl” isn’t the same thing as B5 blue? There are other models that share the same paint with a different name too. I can’t seriously look at a B5 blue Challenger the same way after seeing those other cars out there. I love the Challenger’s looks but I really DON’T want to see plum crazy purple on other Chrysler products! It just cheapens a good thing.

  • yellow rt

    prowler, what do you consider a short run since B5 was out for a year and covered two different model years. It was only going to be a spring special, then it was extended for the rest of the year, then it was carried over for this year. They should have ran it and shut it down, that is a short run.

  • jre

    “First Dodge doesn’t make “cheapo” products.”

    Avenger

    “Take a look at the PT Cruiser and tell me “surf blue pearl” isn’t the same thing as B5 blue?”

    It’s not as far as I know. Either way, surf blue pearl has been available on the pt cruiser and caliber since 2008. So if anything, blame Dodge for putting a color from a “cheapo” car on the Challenger.

  • TCB5Hemi

    Purplehaze is having an identy crisis. It’s just a color. You buy the car not the color. Who cares if B5 was available on a different model. So What. I’m buying the car for the car I happened to like B5 blue hence why I’m buying that color and it looks good on that body style. Let me help purplehaze here. Most Ferraris are red there is a reason for that it’s what it looks best in. It makes it original. As a matter of fact the other “rare” colors don’t bring the same price as the good old Rosa Corsa Red. Look at the muscle car market what brings the most money a rare Hemi in FK5 very rare color or a Hemi in Red/Blue/Black. You buying the hype if you are just buying color because the dealer told you only so many are going to be made. Buy the car in the color that you like and enjoy it. Fact is none of these cars are going to be worth a nickel in twenty years. The old cars are worth a bunch of money because of there limited production. Total Street Hemi out put all makes all models 1965-1971 less than 10,000 units. 2008 SRT8 Hemi Challenger alone was 6000 units. And that just Challengers. 1970 Hemi Challenger R/T, R/T-SE, Convertibles and Canada totaled 355 units. Anybody see difference.

  • TCB5Hemi

    And don’t forget the only reason the “old” muscle cars are doing so well in price is becasue most of us are now getting to that age where we have a little money. The late 40s and on up crowd that drove these cars to high school (including yours truly) is what is driving the old and new muscle car markets. In another ten to fifteen years you will see this market start to slowly go away. The young kids today are into tuners that’s what they drive to school. So guess what muscle cars will fade just like hot rods did. Go to a hot rod show the majority of people that own the cars are 50 and up most are in their sixties. It still strong only because that generation is still here playing with cars.

  • purplehaze

    Well, right now I just happen to have a torch red vert ’06 GT so funny you should mention red. I constantly read about how many Mustangs there are on the road and it’s true, they’re everywhere. Back in ’05, when I ordered it, what were my choices for American muscle at a reasonable price. There weren’t many of my car at that time. If Challengers were cranked out like Camaros and Mustangs I’d be reluctant to drop $40,000 on one. One thing I like about plum crazy is not everyone will have one.
    I guess you could say, in the world of Dr. Suess, I’m a Star Belly Sneetch.

  • IrishMike

    I like the Plum Crazy but were is the sublime green!!!! Hate the yellow but I hate yellow in general.

  • hemiuberalles

    “And don’t forget the only reason the “old” muscle cars are doing so well in price is becasue most of us are now getting to that age where we have a little money. The late 40s and on up crowd that drove these cars to high school (including yours truly) is what is driving the old and new muscle car markets. In another ten to fifteen years you will see this market start to slowly go away. The young kids today are into tuners that’s what they drive to school. So guess what muscle cars will fade just like hot rods did. Go to a hot rod show the majority of people that own the cars are 50 and up most are in their sixties. It still strong only because that generation is still here playing with cars.”

    That’s why I never pass up a chance to give a kid a ride in my car… put the monkey on their back like that guy driving around in his bad ass Daytona in my neighborhood many, many moons ago…

  • coolmancool

    Dodge has so many hood and stripe options that color should never be an issue. Again, these cars will never be worth anything because they are better built and will last forever and they are being made for several years. You buy a car because you like it and want to drive it. Hemi ‘cudas of years past rusted out, were poorly assembled and were released at a time when the insurance rates went thru the roof. Nobody thought about collecting them and that is why they are worth so much. Just like the old Babe Ruth baseball cards that we would put in the spokes of our bicycle tires. Offer these cars in the high impact colors because you can always change the hood (i.e., Shaker, T/A, new one on the 1320, etc,). Every year the car can change a little if you want collectibility, not the color. I am so sick of listening to this stupid arguement about the colors over and over again. Dodge needs to sell cars so they can show a profit like Ford did. This is probably the last chance for Dodge so stop being so selfish.

  • prowler

    It’s all about preception. Chrysler in general builds some pretty nice stuff right now. A lot of people (or most people) have either forgotten or are un-aware that before all the car market problems started, Ford had secured a $23 billion dollar line of credit. They have used that money wisely. Without it, they would have been right there in congress. But tell me, how many cars does Ford have to sell to pay back 23 billion, all the personell and run the company in it’s entirety? Once Chrysler gets on a roll (and I believe they will), they won’t owe an enormous debt like Ford. And that will be in their favor. As far as I’m concerned this is not a last chance but a new beginning.

  • yellow rt

    I am all for them selling all the cars they can but,if you sell them as a limited run do not change it later on. They can run a color until the cows come home , but Dodge needs to do what they promise, not change the rules after people put down there hard earned cash.. I hope the yellow looks like the yellow on the 1320, not the photo above, sharp with the blacked out hood.