The classic American muscle car. 470 HP, intense handling and a lean, low profile make this the car for people who love cars.

Furious Fuchsia Now Available For Order

You’ve been anxiously awaiting this announcement for months and now we can finally confirm: the Furious Fuchsia Challengers are available for order. As you may remember from our original announcement, in addition to the furious fuchsia paint scheme, the unique Challengers also come with complimenting interior accents such as Pearl White and unique dash-mounted plated noting the vehicle’s exclusivity (SRT8 models only).


This will be a limited production run, so please contact your local dealership for more information.

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Furious Fuchsia Now Available For Order

Behind The Scenes: The Birth of “Freedom”

Last week, we unveiled our new Dodge Challenger ad featuring an awesome combination of muscle, speed, and Mrs. Doubtfire George Washington. Appropriately enough, given its debut during the US v EU World Cup match, “Freedom,” was staged to resemble a battlefield circa 1776 – albeit with much more horsepower. The ensuing clash between the charging Americans and the simpering Redcoats proved an appropriate analogy for the United States’ win.


Check out the video above to get up close and personal with the…

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Behind The Scenes: The Birth of “Freedom”

RLD at the 2010 New York International Auto Show

The final day of exclusive press access to the 2010 New York International Auto Show drew to a close this afternoon and tomorrow, the doors at the Jacob Javitz Convention Center will be flung open to the public. If you aren’t one of those lucky few who are able to attend this year, there’s no need to despair. We utilized our behind-the-scenes passes for more than just free breakfast this year and spent the last two days snapping high-res images of every piece of machinery bearing the Dodge logo.

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RLD at the 2010 New York International Auto Show