The classic American muscle car. 470 HP, intense handling and a lean, low profile make this the car for people who love cars.

Behind The Scenes: The Birth of “Freedom”

Last week, we unveiled our new Dodge Challenger ad featuring an awesome combination of muscle, speed, and Mrs. Doubtfire George Washington. Appropriately enough, given its debut during the US v EU World Cup match, “Freedom,” was staged to resemble a battlefield circa 1776 – albeit with much more horsepower. The ensuing clash between the charging Americans and the simpering Redcoats proved an appropriate analogy for the United States’ win.


Check out the video above to get up close and personal with the…

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Behind The Scenes: The Birth of “Freedom”

RLD at the 2010 New York International Auto Show

The final day of exclusive press access to the 2010 New York International Auto Show drew to a close this afternoon and tomorrow, the doors at the Jacob Javitz Convention Center will be flung open to the public. If you aren’t one of those lucky few who are able to attend this year, there’s no need to despair. We utilized our behind-the-scenes passes for more than just free breakfast this year and spent the last two days snapping high-res images of every piece of machinery bearing the Dodge logo.

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RLD at the 2010 New York International Auto Show

2010 Dodge Challenger Drag Pak Kicks Ass, Takes Names

After the 2009 Challenger Drag Pak enjoyed such a warm welcome from enthusiasts, Mopar elected to kick off the new year by giving hardcore drag racers more of what they love with the 2010 Challenger Drag Pak. Outfitted with a 6.1L HEMI V8 (can be configured for a 6-speed manual or 5-speed automatic transmission), the 2010 Drag Pak weighs in at roughly 1,000 pounds less than its street-legal counterpart and features enough mods to blow your doors off (on the track, of course).


Essentially a Challenger SRT8…

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2010 Dodge Challenger Drag Pak Kicks Ass, Takes Names